The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

Millennials and their Homes


September 2014 | The Demand Institute

The economy is getting better, albeit slowly, and a generation faced with numerous economic challenges is looking ahead. The weight of Millennial influence on the economy and housing market will be significant over the next five years - Generation Next has become Generation Now.

But despite the growing influence of Millennials, many myths to the contrary persist. When they move, they will all move to the city and rent; they don’t want to own things; they won’t need cars anyway – and there will be a massive slump in demand because they are all going to be living single in their parents’ basements for the foreseeable future, right? Not quite.

Like most myths, there is some truth here – but only some. Last summer, The Demand Institute surveyed more than 1,000 Millennial households (18- to 29-year-olds) about their current living situation, moving intentions and home preferences, as part of a broader effort to understand where future home and community demand is headed. What we learned was often counterintuitive to the prevailing wisdom about this important generation, which is likely to behave more like earlier generations than many appear to expect.



Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.

Donate

AUTHORS

burbank-jeremy.JPG

Jeremy Burbank

Vice President
The Demand Institute and Nielsen

louise-keely.jpg

Louise Keely

Executive Vice President
Nielsen

FILTER BY CENTER

OTHER RELATED CONTENT

WEBCASTS

Economy Watch

Economy Watch

September 09, 2020

Economy Watch

Economy Watch

October 14, 2020

Economy Watch

Economy Watch

November 11, 2020