The 2014 Extending Your Brand to Employees Conference

Engaging employees to understand your brand promise and motivating them to deliver on it is the most fundamental – yet elusive — mandate for marketing, communications and human resources professionals.
JUNE 18 - 19, 2014 | SHERATON NEW YORK | NEW YORK, NY

JUNE 18 - 19, 2014 | SHERATON NEW YORK | NEW YORK, NY


Dave Sparkman, Senior Vice President, Culture , UnitedHealth Group

Allan Steinmetz, Chief Executive Officer and Founder , Inward Strategic Consulting

Gary Magenta, Chief Change Architect, Root Inc.

Ann Marie Gothard, Director, Communicating Strategy , EmblemHealth Inc.

Michael Lenz, Director Global Brand Experience Design , Cisco Systems, Inc.

Debra Flickinger, Community Investment Manager , Regence

Joseph Pantigoso, Senior Director, Global Brand, SAP America, Inc.

Barbara Smith, Senior Vice President, Director of Strategic Communications and Governance, KeyBank

Rebecca Ray, Executive Vice President, Knowledge Organization, Human Capital Lead, The Conference Board

Glenn Weckerlin, Director, University Partnerships and Association Relations, Chevron Corporation

Bill Ruhl, Director, Employee Experience , Verizon

Cynthia Ciganovich, Director, Corporate Communications , Wells Enterprises, Inc.

Kelli Carlson-Jagersma, Vice President Internal Collaboration Leader, Wells Fargo & Company

Christine Madigan, Vice President of Responsible Leadership , New Balance Athletic Shoe, Inc.

Daryl Barker, Marketing and Public Relations Manager , Nationwide Children's Hospital

Alison Arella, Community Investment Manageer , Cambia Health Solutions

Christie Gay, Principal, Bridge Consulting

Teresa Rothausen, Susan E. Heckler Endowed Chair in Bus. Administration & Professor of Management, University of St. Thomas, Minnesota

Joel Beckerman, Founder and Lead Composer , Man Made Music

Elizabeth Jolly, Director, Internal Communications, Campbell Soup Company

Susan O'Connor, Director, Executive Office and Diabetes and Obesity Marketing Communications, Novo Nordisk

Elizabeth Jolly, Director, Internal Communications, Campbell Soup Company

Julia Taylor Kennedy, Vice President and Senior Fellow , Center for Talent Innovation

Allan Steinmetz, Chief Executive Officer and Founder , Inward Strategic Consulting

Christie Gay, Principal, Bridge Consulting

Presented with assistance from
Inward Strategic Consulting
Bridge Consulting
Session sponsor
Root, Inc.
Media assistance provided by
O'Dwyers