The 2014 Extending Your Brand to Employees Conference

Engaging employees to understand your brand promise and motivating them to deliver on it is the most fundamental – yet elusive — mandate for marketing, communications and human resources professionals.
JUNE 18 - 19, 2014 | SHERATON NEW YORK | NEW YORK, NY

JUNE 18 - 19, 2014 | SHERATON NEW YORK | NEW YORK, NY


Mr. Dave Sparkman, Senior Vice President, Culture , UnitedHealth Group

Mr. Allan Steinmetz, Chief Executive Officer and Founder , Inward Strategic Consulting

Mr. Gary Magenta, Chief Change Architect, Root Inc.

Ms. Ann Marie Gothard, Director, Communicating Strategy , EmblemHealth Inc.

Mr. Michael Lenz, Director Global Brand Experience Design , Cisco Systems, Inc.

Ms. Debra Flickinger, Community Investment Manager , Regence

Mr. Joseph Pantigoso, Senior Director, Global Brand, SAP America, Inc.

Ms. Barbara Smith, Senior Vice President, Director of Strategic Communications and Governance, KeyBank

Dr. Rebecca Ray, Executive Vice President, Knowledge Organization, Human Capital Lead, The Conference Board

Mr. Glenn Weckerlin, Director, University Partnerships and Association Relations, Chevron Corporation

Mr. Bill Ruhl, Director, Employee Experience , Verizon

Ms. Cynthia Ciganovich, Director, Corporate Communications , Wells Enterprises, Inc.

Mrs. Kelli Carlson-Jagersma, Vice President Internal Collaboration Leader, Wells Fargo & Company

Mrs. Christine Madigan, Vice President of Responsible Leadership , New Balance Athletic Shoe, Inc.

Mr. Daryl Barker, Marketing and Public Relations Manager , Nationwide Children's Hospital

Ms. Alison Arella, Community Investment Manageer , Cambia Health Solutions

Ms. Christie Gay, Principal, Bridge Consulting

Dr. Teresa Rothausen, Susan E. Heckler Endowed Chair in Bus. Administration & Professor of Management, University of St. Thomas, Minnesota

Mr. Joel Beckerman, Founder and Lead Composer , Man Made Music

Mrs. Elizabeth Jolly, Director, Internal Communications, Campbell Soup Company

Ms. Susan O'Connor, Director, Executive Office and Diabetes and Obesity Marketing Communications, Novo Nordisk

Mrs. Elizabeth Jolly, Director, Internal Communications, Campbell Soup Company

Ms. Julia Taylor Kennedy, Vice President and Senior Fellow , Center for Talent Innovation

Mr. Allan Steinmetz, Chief Executive Officer and Founder , Inward Strategic Consulting

Ms. Christie Gay, Principal, Bridge Consulting

Presented with assistance from
Inward Strategic Consulting
Bridge Consulting
Session sponsor
Root, Inc.
Media assistance provided by
O'Dwyers