17 June, 2014  — Pre-Conference Seminar: New Internal Branding Programs: A Step-by-Step Framework for Implementation
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18 - 19 June, 2014  — The 2014 Extending Your Brand to Employees Conference
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19 June, 2014  — Workshop II: Employer Brand, Internal Brand, or Employee Value Proposition
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Scheduled Speakers 18 - 19 June, 2014

  • David Sparkman, Senior Vice President Culture, UnitedHealth Group
  • Elizabeth Jolly, Director Internal Communications, Campbell Soup Company
  • Allan Steinmetz, Founder & CEO, Inward Strategic Consulting
    Susan O’Connor, Director Communications, Novo Nordisk, Inc.
  • Barbara Smith, Senior Vice President, Director of Strategic Communications and Governance, KeyBank 
  • Daryl Barker, Marketing and Public Relations, Nationwide Children’s Hospital
  • Chris Gay, CEO, Bridge Consulting
  • Gary Magenta, Senior Vice President Client Solutions, Root
  • Ann Marie Gothard, Director, Communications Strategy, Marketing & Communications, Emblem Health
  • Michael Lenz,Director, Brand Experience Design, Cisco
  • Alison Arella, Community Investment Manager, Cambia Health
  • Joe Pantigoso, Senior Director, Global Branding, SAP
  • Kelli Carlson-Jagersma ,  VP, Internal Collaboration, Wells Fargo
  • Glenn Weckerlin, University & Association Partnerships, Chevron
  • Teresa J. Rothausen, Ph.D.,Susan E. Heckler Endowed Chair in Business Administration University of St. Thomas, Minnesota
  • Cynthia Ciganovich, Director Employee Communications, Blue Bunny Inc
  • Rebecca L. Ra, Ph.D. Executive Vice President, The Conference Board
  • Bill Ruhl, Director Employee Experience, Verizon
  • Christine Madigan, Vice President of Responsible Leadership, New Balance Athletic Shoe, Inc.
  • Joel Beckerman, Founder and Lead Composer, Man Made Music  
Presented with assistance from
Inward Strategic Consulting
Bridge Consulting
Session sponsor
Root, Inc.
Media assistance provided by