17 June, 2014  — Workshop I: New Internal Branding Programs: A Step-by-Step Framework for Implementation
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18 - 19 June, 2014  — The 2014 Extending Your Brand to Employees Conference
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19 June, 2014  — Workshop II: Top 10 Trends in Internal Brand Engagement and Communication
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18 - 19 June, 2014

Engaging employees to understand your brand promise and, in turn, to be motivated and armed to deliver on it is the most fundamental, yet elusive, mandate for marketing, communications, and human resources professionals. Join us this June to learn from accomplished professionals who have successfully addressed this set of challenges.

You will learn how to:  

  • Develop a Step-by-Step Framework for Implementing New Employee Branding Programs
  • Foster cultural transformation that fits the company, its customers and the employee's needs to thrive in a fast paced environment
  • Align external brand initiatives with internal engagement for greater customer brand experience
  • Use Multi-faceted communications strategies and tactics to actualize the Customer as the Center of Employee Attention
  • Implement practical steps for executives to bring your brand strategy to life through your people
  • Create customer, partner, and employee brand experience journey maps can provide a holistic view of the brand experience
  • Leverage the intersection of employee communications and corporate philanthropy to build the brand
  • Create new Barrier-Breaking Content, Formats and Channels for Employee Brand Engagement
  • Drive growth and engagement through leadership development
  • Implement social collaboration systems that activate the power of the internal crowd

Who Should Attend

Professionals in marketing, brand, communications, and human resources who are responsible for ensuring that employees receive the right messages and tools for the organization to prosper.

For speaking opportunities, please contact Mary Beth Reidy at
Marybeth.Reidy@conferenceboard.org.

For sponsorship opportunities, please contact Michael Felden at Michael.Felden@conferenceboard.org.

Register for Conference

Presented with assistance from

Inward Strategic Consulting
Bridge Consulting

Session sponsor

Root, Inc.

Media assistance provided by

O'Dwyers
  • Human Capital
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