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Business Transformation and the Circular Economy: KIMBERLY-CLARK

May 2017 | Case Studies

Kimberly-Clark’s disposable and hard-to-recycle products were increasingly at odds with the sustainability goals of many of its customers, who expressed a need for products that did not conflict with their zero waste-to-landfill goals. In 2011, the company launched the RightCycle® initiative with the aim of converting hard-to-recycle products—such as nitrile gloves and single-use apparel—into useful new items. Kimberly-Clark works with customers across more than 200 sites around the world and has grown from recycling just under two tons of material in 2011 to 130 tons in 2016.



Thomas Singer

Principal Researcher
The Conference Board




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