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The Long Soft Fall in Chinese Growth

December 2014 | Executive Summary

CEOs and chief strategy officers must brace their organizations for a long soft fall of economic growth in China: there are steps to be taken and specific scenarios to plan for in this significant slowdown. This Strategic Overview shows CEOs and CSOs what this new economic landscape means for MNCs, details the characteristics of a downmarket in China—something rarely seen in the past two decades—and provides recommendations for how to weather this time of unprecedented change.

Explore our full portfolio of thought leadership on China's long fall here.



David Hoffman

Senior Vice President Asia and Managing Director of the China Center for Economics & Business
The Conference Board


Andrew Polk

Co-founder and Head of Economic Research

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Andrew Polk

Co-founder and Head of Economic Research