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No More Tiers: Navigating the Future of Consumer Demand across China's Cities
November 2015 | Executive Summary
While consumer spending growth in China will become more difficult to capture in the increasingly complex environment in which consumer businesses are operating, significant opportunities still exist. This executive summary presents strategies to capture these opportunities—a prioritization of the cities in which to invest and identification of the consumers with whom businesses should be engaging. Two new, complementary frameworks detailed in this report will help companies plan their investment strategies.
- City Strata Replacing the tier system, 11 city strata are identified and ranked based on an analysis of 200 variables.
- Connected Spenders Identifies the consumers within each stratum who are most likely to drive spending growth over the next decade.