Practical Guide 2: Telling Your Sustainability Story Authentically and Effectively
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Practical Guide 2: Telling Your Sustainability Story Authentically and Effectively


August 12, 2021 | Report

A story is authentic when it reflects the reality of your business, culture, and ambitions. And it is effective when it meets the needs of both the storyteller and the audience. This Practical Guide will help you maneuver the labyrinth of sustainability storytelling techniques while avoiding pitfalls that could damage your brand.

This report was produced in collaboration with Weil, Gotshal Manges LLP.


AUTHOR

ThomasSinger

Former Principal Researcher
The Conference Board


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