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The Society for New Communications Research of The Conference Board (SNCR) is dedicated to the advanced study of the latest developments in new and emerging communications tools and technologies, including digital, social media, and mobile, and their effect on business, media, health, law, culture, and society. SNCR’s Fellows include a leading group of futurists, scholars, business and communications leaders, members of the media and technologists from around the globe—all collaborating together on research initiatives, educational offerings, and the establishment of standards and best practices.

To learn more about our Fellows and their work, visit our Fellows Directory. Established as an independent not-for-profit institution by Jen McClure in 2005, SNCR joined The Conference Board in 2015 to operate as part of its larger organization. For more information on the Society for New Communications Research of The Conference Board (SNCR), please contact Alex Parkinson (alex.parkinson@conferenceboard.org) or Matteo Tonello (matteo.tonello@conferenceboard.org).

Digital Privacy Compliance and Innovation

The Society for New Communications Research of The Conference Board (SNCR) is examining executives’ understanding of data privacy regulations and the effect that compliance might have on innovation.

Take the survey (it should take no more than 10 minutes)

Fake News Research

In Phase 1 of our research into marketers' and advertisers' awareness and intended actions with regard to fake news, lead researcher Jeff Pundyk provides an overview of the data collected through a survey of 115 marketers and advertisers.

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SNCR Blog

SNCR Fellows and experts from The Conference Board provide insights into trends and topical issues in new communications.

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SNCR 2020 Series: Exploring New Communications Tools and Technologies

Read the latest edition of our monthly online publication series. You can download past editions here, or subscribe to a monthly digest from the blog and series here.

 

The 2018 Excellence in New Communications Awards: Winning Case Studies

SNCR 2020 Series, June 2018

The annual Excellence in New Communications Awards program honors private and public companies, nonprofit organizations, and other entities that distinguished themselves for their service to business and society through innovative and cutting-edge use of digital, mobile, and social media. Each year, entrants submit case studies of their work, and a panel of SNCR judges decides the winners.

 

Anticipating Business Risk in the New Social Media Landscape

Giving Thoughts, June 2018

Social media has moved the goalposts for corporate management. With negative publicity potentially just one viral customer post or video away, companies must become swifter and nimbler in anticipating and heading off business disruption and reputational risk to retain stakeholder trust.

 

Symptoms, Causes, and Solutions to Silicon Valley's Disinformation Problem

SNCR 2020 Series, April 2018

Silicon Valley is facing a disinformation problem that is poisoning the infosphere, creating filter bubbles and echo chambers, feeding polarization and entrenchment, and resulting in the misuse of data to shape political debates through military-grade psychological operations, manipulation, and propaganda.

Publications

Read The Conference Board's latest research on Communications and Marketing. Click here to access our complete portfolio of publications.

 

Corporate Communications Practices: 2018 Edition
Research Report, February 2018

This report analyzes benchmarking data from more than 100 companies listed with the US Securities and Exchange Commission and other international exchanges. The analysis finds, among other things, that the function is being bolstered with larger team sizes.

 

Socially Minded: Convincing the C-suite of Social Media's Benefits
Research Report, May 2017

Social media, so integral to society and business, is still viewed with skepticism by many senior leaders. This is particularly true in the B2B sector, which has a harder time demonstrating the concrete transactional benefits that result from social media. But those benefits aren’t just about direct advertising or direct revenue generation. In this report, we uncover the range of benefits that companies experience from social media and consider how to better engage the C-suite on the technology’s potential.

 

Unlocking Value from Integrated Corporate Communications and Marketing
Research Report, September 2016

The growing complexity of business in the era of digitization and the constantly shifting and accelerating demands of stakeholder relationships are forcing a rethink when it comes to the corporate communications and marketing functions. This report analyzes the trend toward integration of these two functions.

Corporate Use of Social Media
Director Notes, April 2016

Authored by Jim Naughton, Ahmed Tahoun, Clare Wang, and Michael Jung, the report shows that companies use social media to overcome a perceived lack of traditional media attention and that social media usage improves the company’s information environment.

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Case Studies

A collection of award-winning case studies from the prestigious Excellence in New Communications awards program, which honors the innovative use of digital and social media, mobile, collaborative technologies, and other emerging communications technologies to improve business, culture, media and society. Browse more than 300 cases by year.

Best Practices Tip Sheets

A collection of tip sheets to promote best practices surrounding the development, adoption, usage, monitoring and measurement of new communications tools and technologies. Access the SNCR Best Practices Tip Sheet archive.

Data and Analysis

Access our benchmarks on organizational and leadership practices on public relations and employee communications. Comparative data include CCOs’ professional background, reporting relationships, functions and responsibilities, budgetary resources, performance measurement standards, outsourcing policies, and the use of social media. Benchmarks by business industry and company size groups are available.

SNCR Press Releases

The 2018 Excellence in New Communications Award Winners

Read the Press Release

Nearly Half of Marketers Don't Know Where Their Ads Are Running, Says SNCR

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SNCR Blog

Read about the latest trends and key issues from SNCR's Fellows and The Conference Board experts.

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Press Release

Find out more about the merger of the Society for New Communications Research and The Conference Board.

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Why our merger with SNCR matters

"The integration of SNCR research — and its network of researchers and consultants — gives members of The Conference Board the opportunity to look fresh at social, particularly in areas that are not yet common practice."

Read the full article here

Listen to a podcast on the merger

SNCR FAQs

Find out more about the integration of the Society for New Communications Research into The Conference Board, with these Frequently Asked Questions (FAQs).

Click here to download the FAQs