Using Corporate Philanthropy to Build Long-Term Perspectives | The Conference Board
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Using Corporate Philanthropy to Build Long-Term Perspectives


May 2016 | Research Report

In February 2016, The Conference Board released Is Short?Term Behavior Jeopardizing the Future Prosperity of Business?, a key business issue report that highlighted constant pressures faced by managers of public companies to meet quarterly guidance and maximize profits, often at the expense of future profitability. This Giving Thoughts article looks at the role that corporate philanthropy and community investment can have in shifting a company’s focus to long-term value creation.


AUTHOR

Alex_Parkinson square.jpg

Alex Parkinson

Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications


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