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Anticipating Business Risk in the New Social Media Landscape


June 2018 | Research Report

Social media has moved the goalposts for corporate management. With negative publicity potentially just one viral customer post or video away, companies must become swifter and nimbler in anticipating and heading off business disruption and reputational risk to retain stakeholder trust. This Giving Thoughts article guides corporate leaders on how to identify the “inherent negatives” in their business models and mitigate the resulting social risks in ways that benefit both their business and society.


AUTHORS

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Barie Carmichael

Senior Counselor
APCO Worldwide
Batten Fellow, Darden Graduate Business School
University of Virginia

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Brian Moriarty

Assistant Professor in Management Communications
University of Virginia Darden Business School


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