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June 2018 | Research Report
Social media has moved the goalposts for corporate management. With negative publicity potentially just one viral customer post or video away, companies must become swifter and nimbler in anticipating and heading off business disruption and reputational risk to retain stakeholder trust. This Giving Thoughts article guides corporate leaders on how to identify the “inherent negatives” in their business models and mitigate the resulting social risks in ways that benefit both their business and society.