How to Be a CMO in the Age of AI, Data, and Digital Transformation

Trusted Insights for What’s Ahead^®

The answer is clear: data, digital, analytical, and AI skills are the top developmental priorities. But those aren’t enough. Future CMOs also need to be skilled business strategists and operators and prove the ROI of their actions. The traditional skills, while still important, are not seen as “needed more,” and it is important they are not overlooked.

Advancing digital skills and strengthening business acumen are CMO priorities

Among the challenges ahead, CMOs must balance investing in the next transformation, such as AI, and finding the right combination of performance marketing and brand building.

Data and digital technolog