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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Considering the rapid changes in the market and technology landscapes, what essential skills will CMOs need more in the next two to three years? That’s the question we asked in our most recent CMO+CCO Meter. The response was an interesting mix of digital and business acumen. Let’s see how the new skills and the traditional capabilities rank.
The answer is clear: data, digital, analytical, and AI skills are the top developmental priorities. But those aren’t enough. Future CMOs also need to be skilled business strategists and operators and prove the ROI of their actions. The traditional skills, while still important, are not seen as “needed more,” and it is important they are not overlooked.
Among the challenges ahead, CMOs must balance investing in the next transformation, such as AI, and finding the right combination of performance marketing and brand building.
Data and digital te
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