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CMO+CCO Meter

Ramped Up for Success?

05 March 2024 / Article

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The concerns highlighted by business leaders in the C-Suite Outlook 2024: Leading for Tomorrow are empowering the CMO to drive growth and lead innovation. The latest iteration of the CMO+CCO Meter highlights how the marketing function is preparing to rise to the challenge with a strong belief in its ability to deliver results with the tools and resources at hand. While concerns are emerging in terms of talent and the agility needed to adapt to the artificial intelligence (AI) transformation, confidence remains high.

Authors

Ivan Pollard

Ivan Pollard

Marketing & Communications Center Leader

Read BioIvan Pollard

Meenakshi Janardhanan

Meenakshi Janardhanan

Research Associate, Marketing & Communications

Read BioMeenakshi Janardhanan

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