The concerns highlighted by business leaders in the C-Suite Outlook 2024: Leading for Tomorrow are empowering the CMO to drive growth and lead innovation. The latest iteration of the CMO+CCO Meter highlights how the marketing function is preparing to rise to the challenge with a strong belief in its ability to deliver results with the tools and resources at hand. While concerns are emerging in terms of talent and the agility needed to adapt to the artificial intelligence (AI) transformation, confidence remains high.
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CCO Workload Shifts Overall Happiness Downward
May 12, 2025
In Turbulent Times, Communicators Take the Lead
May 05, 2025
Resourceful CCOs Are Ready for (Re)Action
May 01, 2025
Amid Turmoil, Marketers Are Worried About Their Budgets
April 30, 2025