2024 Will Be Demanding: Are CCOs Ready?
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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.

2024 Will Be Demanding: Are CCOs Ready?

February 27, 2024

Continued volatility for the year ahead and the concerns highlighted by leaders in the C-Suite Outlook 2024: Leading for Tomorrow are readying the CCO to handle disruption and shape the corporate narrative. The latest iteration of our CMO+CCO Meter highlights how the communications function is set to deliver with the tools and resources at hand.

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