Middle East Publications


  1. Introducing the Connected Spender: The Digital Consumer of the Future (Executive Summary)

    Reaching consumers through income-based approaches is an insufficient and outdated predictor of consumer spending. Our research defines a new concept, “connected spenders,” that better enables companies to effectively reach consumers who are ready and able to spend on goods and services.

    (The Demand Institute, February 2017)

  2. CEO Challenge 2017: Leading through Risk, Disruption, and Transformation

    The biggest challenges for CEOs in 2017 come from global volatility and unprecedented disruption. Leaders are coping by focusing on talent, culture, and fiscal discipline, according to our annual CEO survey.

    (Key Business Issues, January 2017)

  3. Beyond Technology: Executive Summary

    In this era of digital abundance, organizational success (and in more than a few cases, survival) will require moving well beyond traditional change initiatives to a complete transformation. It will not be easy.

    (Research Report, January 2017)

  4. Beyond Technology: Why This Transformation Is Different

    If the industrial age was about standardization; the digital age is about mass customization and mass collaboration.

    (Research Report, January 2017)

  5. Beyond Technology: The Human Element and the New Leadership

    Having an advantage in technology is not enough to keep an organization out front in the digital age. It is organizational culture, enlightened leadership, and talent that will ultimately create a sustainable competitive advantage.

    (Research Report, January 2017)


  1. Employing Analytics to Enhance Workplace Productivity

    Through the use of workforce analytics, organizations can examine the quality of productivity initiatives to identify and deliver the productivity gains that make the difference between thriving and surviving.

    (Research Report, December 2016)

  2. Follow the Leader: The Adoption and Use of Instagram by the Inc. 500 and the Fortune 500

    This SNCR 2020 article examines the commonalities of Inc. 500 and Fortune 500 companies that have adopted Instagram.

    (Research Report, December 2016)

  3. Sustainability Practices 2016 Key Findings

    One key finding from the 2016 Sustainability Practices Dashboard: while an increasing number of companies include sustainability performance metrics as a factor in executive compensation, they are routinely reticent to disclose the specifics of those metrics.

    (Research Report, November 2016)

  4. A Strategic Cyber-Roadmap for the Board

    This Directors Notes reviews five director case studies of cyberrisk governance.

    (Director Notes, November 2016)

  5. New Administration's Lean towards Quantitative over Qualitative Sources of Growth Will Leave the Bottom Line Unchanged—at Least for Now

    The outcome of US elections have further increased the level of uncertainty about the fate of the global economy, but bottom line growth results do not look very different from what The Conference Board projected before November 8th. Tax cuts and investment in infrastructure may provide some growth upside to the US economy in the short-term, but their impact will most likely be small. 

    (Key Business Issues, November 2016)