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Europe Blogs


  1. Introducing CEO Briefs: Q3 US Consumer Demand and the Outlook for 2019
    Overall spending growth has remained strong and can stay strong in 2019 as long as a strong labor market and consumer confidence remain in place, and policy surprises like dramatic changes to trade policy are kept to a minimum.
    (Consumer Dynamics Center Blog, November 2018)

  2. Four Quick Tips for Measuring Events and Experiential Marketing
    Too many events and experiential marketing campaigns are conducted without measurement designed into them and funded from the beginning, leading to misunderstanding of results. Budget for measurement doesn't have to be expensive, but it does need to be included, because leadership will also want to know the cost effectiveness of your results.
    (Society for New Communications Research Blog, November 2018)

  3. Global Corporate Volunteer Leaders Meet in Germany
    Data privacy regulations challenge the growth of virtual volunteer technologies, but companies that can navigate these challenges stand to improve employee engagement opportunities. At the World Volunteer Conference and Global Corporate Volunteer Council in Germany, companies discovered how technology can help them respond to the demands of their employees for meaningful volunteer engagements.
    (Corporate Citizenship & Philanthropy Blog, November 2018)

  4. On Governance: 'The future ain’t what it used to be' – at least for board directors
    The recommendations in the NACD’s Blue Ribbon Commission report on board oversight of disruptive risks are relevant and should be considered a “must-read.” Unfortunately, what it doesn’t say as bluntly and strongly as it needs to say it is that the information many boards receive today from senior management isn’t what’s required to meet these new expectations.
    (The Governance Center Blog, November 2018)

  5. Podcast: Corporate Philanthropy Futures with Jason Saul (Mission Measurement) & Arlene Isaacs-Lowe (Moody's)
    In Part 3 of a special podcast series, Jason Saul, Founder and CEO of Mission Measurement, and Arlene Isaacs-Lowe, President of the Moody's Foundation, explore where new technologies, priorities, and thinking are likely to take corporate citizenship in the years and decades ahead.
    (Podcasts from The Conference Board, November 2018)

  6. Podcast: Corporate Philanthropy Priorities with Tim McClimon (American Express) & Dan Cardinali (Independent Sector)
    In Part 2 of a special podcast series, Tim McClimon, President of the American Express Foundation, and Dan Cardinali, President and CEO of Independent Sector, survey the current corporate citizenship landscape—and the growing need for partnership across the corporate and non-profit sectors.
    (Podcasts from The Conference Board, November 2018)

  7. Podcast: Corporate Philanthropy Evolution with Martha Herrera (CEMEX) & Jenny Lawson (Points of Lights)
    In Part 1 of a special podcast series, Martha Herrera, Global Director of Corporate Social Responsibility at CEMEX, and Jenny Lawson, President of Points of Light, reflect on the rapid evolution of corporate philanthropy in recent decades—and what these past transformations portend for the future.
    (Podcasts from The Conference Board, November 2018)

  8. Are you strategically engaging on the UN SDGs in China yet?
    For most businesses in China, including foreign firms, directly addressing the United Nations Sustainable Development Goals (SDGs) is unchartered territory. Many companies are still in the early stages of their sustainability journey in China, and existing programs often lack strategic intent or deep commitment. We see a tremendous opportunity for foreign firms to exploit areas of Chinese policy and SDG alignment to raise the impact and relevance of their sustainability programs in China.
    (Sustainability Center Blog, November 2018)

  9. Is AI Coming for Your Job?
    As artificial Intelligence (AI) has emerged in the last three decades, the effect on employment has not matched the public's fears. AI will be one of the transformative technologies of the next decade, but it will not be the only technology transforming our world. Predicting AI’s effects in a vacuum won’t get us anywhere. Companies and their employees need to make sure they can execute on the opportunities presented by AI and other technologies. That’s how to avoid obsolescence.
    (Society for New Communications Research Blog, November 2018)

  10. It’s Time for the Arts to Rally Around Standardized Outcomes
    The majority of companies do not measure standardized outcomes related to arts, despite the fact that doing so would help them show the effect of arts support on company objectives. The Impact Genome Project®, an initiative of Mission Measurement, provides a framework for standardized outcomes in the arts sector that companies should be utilizing to understand their contributions’ effectiveness.
    (Corporate Citizenship & Philanthropy Blog, November 2018)