Europe Blogs


  1. Three Digital Tools That Improve PR
    If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need is a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.
    (Society for New Communications Research Blog, February 2018)

  2. Working Together to Get Every Child Learning
    In 2015, Pearson launched the “Every Child Learning” partnership with Save the Children to deliver high-quality education to Syrian refugees and vulnerable children in Jordan, and to innovate new solutions that improve the delivery of education in emergency and conflict-affected settings. We are doing this through a combination of program funding, collaborative R&D, and joint advocacy.
    (Citizenship and Philanthropy Blog, February 2018)

  3. Q&A with Robert Bostrom: A General Counsel Shares Lessons Learned from Crises
    Currently senior vice president, corporate secretary, and general counsel of Abercrombie & Fitch Co., Robert Bostrom has spent the past three decades working in the corporate legal field. As part of The Conference Board board member job description series, he shares his perspective on the corporate director's job.
    (The Governance Center Blog, February 2018)

  4. C-Suite Challenge™ 2018: CEOs: Digital Strategies enable better Sustainability Performance
    2/3 of CEOs believe that digital transformation is a significant enabler for their sustainability strategy and they actively seek opportunities from digitization to improve sustainability performance and to discover more sustainable business models. The application of digital trans-formation and innovation for new more sustainable business models finds wide acceptance among company leaders. Now is the right time to develop proposals for new products and services and new revenue models.
    (Sustainability Center Blog, February 2018)

  5. Running NFL Social Media On Game Day—An Interview With Dave Feldman
    Dave Feldman, Sr Director of Digital at the NFL, is running one of the biggest, most complex, real-time social content teams on the planet. With this level of content creation, distribution and management, it’s all about strategy, scalable process, extreme coordination and everyone and I mean everyone, must be on their A game. So, when I sat down for a full hour long interview with Dave to talk about the social content machine of the NFL, I was hanging on every word.
    (Society for New Communications Research Blog, February 2018)

  6. Implications for Blockchain in Corporate Citizenship and Philanthropy
    It’s impossible to avoid the furor surrounding cryptocurrencies these days. Looking beyond the price fluctuations of crypto markets, examining the blockchain infrastructure that supports the currencies is a fascinating exercise. The use of blockchain in companies has some interesting implications for citizenship and philanthropy. Blockchain could add a level of transparency and authenticity to corporate practices and resulting communications that could help to rebuild trust in business.
    (Citizenship and Philanthropy Blog, February 2018)

  7. Sustainability Reporting: Quality over Quantity
    Corporate sustainability reporting—the disclosure of environmental, Social, and governance (ESG) practices—continues to transition from an exercise in transparency to a more targeted and strategic mechanism for companies to engage with stakeholders. Recent analysis by The Conference Board captures trends in the disclosure of environmental and social practices by large public companies around the world.
    (Sustainability Center Blog, February 2018)

  8. BlackRock Makes an Extraordinary Challenge to Business
    Last month Laurence Fink, CEO of BlackRock, laid down a challenge to the business community. Or, perhaps, it’s more accurate to call it a warning. His message: Make societal progress part of your strategic plan or suffer the consequences.
    (Society for New Communications Research Blog, February 2018)

  9. Role of Philanthropy in Developing Human Capital
    In its 2018 Trends to Watch report, MSCI says “investors will increasingly seek to invest in talent quality,” even to the point of evaluating companies by “sifting out winners and losers in the race for human capital.” The focus on human capital is driven by the growth in artificial intelligence—with many routinized tasks becoming automated, people will be required to use “higher level cognitive, creative and social skills in their evolving role.”
    (Citizenship and Philanthropy Blog, February 2018)

  10. C-Suite Challenge™ 2018—Implications for Communicators
    The Conference Board recently released C-Suite Challenge™ 2018: Reinventing the Organization for the Digital Age. The insights for communicators, marketers, and digital media executives are extensive. We’ll explore some of those here.
    (Society for New Communications Research Blog, February 2018)