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Asia Blogs

2018

  1. Making Intangibles Tangible—Linking Corporate Attributes to Market Cap
    An organization’s culture of innovation can be a robust predictor of financial performance, which highlights the importance to companies of measuring intangible assets. With intangible assets growing exponentially as a component of enterprise value, it is unproductive to allow them to go unmanaged.
    (Society for New Communications Research Blog, December 2018)

  2. President George H.W. Bush was a Catalyst for Building Corporate Volunteer Programs
    Corporate volunteering is now a global practice that was boosted by President George H.W. Bush's founding of Points of Light and the National Council on Workplace Volunteering. As the country remembers the 41st President, reflecting on his work to encourage employees to use their expertise in service to their communities can help motivate companies and their employees to continue his legacy.
    (Corporate Citizenship & Philanthropy Blog, December 2018)

  3. Corporate Giving Increases 15 Percent Over Three Years
    Total corporate giving has increased more than 15 percent over three years to a record $23.8 billion, as companies have become more generous. The growing economy and favorable tax cuts have left some companies with healthy cash reserves and many have promised to direct a portion to their communities.
    (Corporate Citizenship & Philanthropy Blog, November 2018)

  4. Next Level: The Business Value of Good Internal Communication
    Until there is a strong line of sight between internal communication and business results, internal communication will continue to be seen primarily as a support function, not a management function. The internal and external communication functions may be converging, but both disciplines appear to remain distinct for now. However, tighter alignment between internal and external functions will improve reputation and brand.
    (Society for New Communications Research Blog, November 2018)

  5. In the Shadow of Thanksgiving
    As we think about Thanksgiving and being thankful for all that we have in our lives, what are you doing to engender a spirit of generosity among your coworkers? How can you make someone’s day by doing something unexpected, out of the ordinary? How can we make kindness the ordinary? Do Good. Be Kind.
    (Human Capital Blog, November 2018)

  6. Survey finds "Brands Taking Stands" Phenomenon is Here to Stay
    Eighty-two percent of board members, business owners, and corporate executives say it's necessary for companies to advocate for or take a stand on environmental, social, and governance (ESG) issues, as employees and customers increasingly demand that companies become more vocal. A majority also believe that advocacy by CEOs will increase in the next 18 months, following in the footsteps of recognizable leaders whose brands have inspired blue chip companies to use their voices.
    (Corporate Citizenship & Philanthropy Blog, November 2018)

  7. Introducing CEO Briefs: Q3 US Consumer Demand and the Outlook for 2019
    Overall spending growth has remained strong and can stay strong in 2019 as long as a strong labor market and consumer confidence remain in place, and policy surprises like dramatic changes to trade policy are kept to a minimum.
    (Consumer Dynamics Center Blog, November 2018)

  8. Four Quick Tips for Measuring Events and Experiential Marketing
    Too many events and experiential marketing campaigns are conducted without measurement designed into them and funded from the beginning, leading to misunderstanding of results. Budget for measurement doesn't have to be expensive, but it does need to be included, because leadership will also want to know the cost effectiveness of your results.
    (Society for New Communications Research Blog, November 2018)

  9. Global Corporate Volunteer Leaders Meet in Germany
    Data privacy regulations challenge the growth of virtual volunteer technologies, but companies that can navigate these challenges stand to improve employee engagement opportunities. At the World Volunteer Conference and Global Corporate Volunteer Council in Germany, companies discovered how technology can help them respond to the demands of their employees for meaningful volunteer engagements.
    (Corporate Citizenship & Philanthropy Blog, November 2018)

  10. On Governance: 'The future ain’t what it used to be' – at least for board directors
    The recommendations in the NACD’s Blue Ribbon Commission report on board oversight of disruptive risks are relevant and should be considered a “must-read.” Unfortunately, what it doesn’t say as bluntly and strongly as it needs to say it is that the information many boards receive today from senior management isn’t what’s required to meet these new expectations.
    (The Governance Center Blog, November 2018)