Marketing & Brand Strategy Publications

2017

  1. 25 Truths about Customer Experience: Insights from the 2017 Customer Experience Conference

    June 2017 | Conference KeyNotes

    The best way to provide a great customer experience is to stay on top of evolving customer needs and view disruption as a new way to please customers.

  2. Socially Minded: Convincing the C-suite of Social Media's Benefits

    May 2017 | Key Business Issues

    Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.

  3. Socially Minded: Voice of the C-suite: Ram Krishnan, Chief Customer Officer, PepsiCo

    May 2017 | Case Studies

    In this Q&A, Ram Krishnan, chief customer officer of PepsiCo, weighs in on the role social media plays in communications and marketing at his company. 

  4. Socially Minded: Voice of the C-suite: Eric Dale, Chief Legal Officer, Nielsen

    May 2017 | Case Studies

    In this Q&A, Eric Dale, chief legal officer at Nielsen, talks about some of his company's social media risk mitigation strategies.

  5. Socially Minded: Voice of the C-suite: Rodger Pinney, CEO, United Grinding North America

    May 2017 | Case Studies

    In this Q&A, Rodger Pinney, CEO of United Grinding North America, discusses how his support for social media is propelling his company's vision for growth.

  6. Socially Minded: Can Social Media Help CEOs Be More Strategic? (CEO Overview)

    May 2017 | Key Business Issues

    Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.

  7. CEO Challenge 2017: Meeting the Customer Relationships/Corporate Brand and Reputation Challenge

    January 2017 | Key Business Issues

    Meeting the customer relationships/corporate brand and reputation challenge in 2017 is crucial for companies competing in today’s customer-centric, value-centric markets, say CEOs in our annual survey.

2016

  1. Follow the Leader: The Adoption and Use of Instagram by the Inc. 500 and the Fortune 500

    December 2016 | Research Report

    This SNCR 2020 article examines the commonalities of Inc. 500 and Fortune 500 companies that have adopted Instagram.

  2. Employees as Brand Ambassadors:The State of Employee Advocacy

    November 2016 | Research Report

    This SNCR 2020 article presents findings from the JEM 2016 State of Employee Advocacy Survey.

  3. Taking a Stand: How Corporations Speak Out on Social Issues

    September 2016 | Research Report

    This Giving Thoughts article considers the ways in which corporations weigh in on social issues such as discrimination, the environment, human rights, and access to quality education.