Marketing & Communications Publications

2017

  1. China Center Chart Dive: Mining Trump's China Tweets—Just 'Flash,' or Indicators of the New China Policy Ideology?

    February 2017 | China Center Publications

    Analyzing President Trump’s pre-inauguration Twitter statements on China may be one lens for assessing future policy directions.

  2. Introducing the Connected Spender: The Digital Consumer of the Future (Executive Summary)

    February 2017 | The Demand Institute

    Reaching consumers through income-based approaches is an insufficient and outdated predictor of consumer spending. Our research defines a new concept, “connected spenders,” that better enables companies to effectively reach consumers who are ready and able to spend on goods and services.

  3. CEO Challenge 2017: Leading through Risk, Disruption, and Transformation

    January 2017 | Key Business Issues

    The biggest challenges for CEOs in 2017 come from global volatility and unprecedented disruption. Leaders are coping by focusing on talent, culture, and fiscal discipline, according to our annual CEO survey.

  4. CEO Challenge 2017: Meeting the Customer Relationships/Corporate Brand and Reputation Challenge

    January 2017 | Key Business Issues

    Meeting the customer relationships/corporate brand and reputation challenge in 2017 is crucial for companies competing in today’s customer-centric, value-centric markets, say CEOs in our annual survey.

  5. CEO Challenge 2017: Meeting the Innovation and Digitization Challenge

    January 2017 | Key Business Issues

    The innovation and digitization challenge for businesses in 2017 is clear: getting up to speed. Most organizations lack the strategy and skills to leverage digital transformation, according to our annual survey of CEOs. 

  6. Beyond Technology: Building a New Organizational Culture to Succeed in an Era of Digital Transformation

    January 2017 | Research Report

    Digital transformation is more than just a new set of tools for the workplace. True digital transformation means a digital world where everything is connected, hierarchy fades, and innovation happens through networks.

  7. Beyond Technology: Innovation in the Era of Digital Transformation

    January 2017 | Research Report

    The scarcity in the New Digital Economy is not the technology—it's the organizational mind-set to move beyond traditional approaches to innovation.

  8. Beyond Technology: Risk, Regulation, and Building Trust in the Digital Age

    January 2017 | Research Report

    Greater connectivity brings greater opportunity but also greater risk. Potential vulnerabilities have moved up the risk agenda of companies across the globe, including in Europe.

2016

  1. Follow the Leader: The Adoption and Use of Instagram by the Inc. 500 and the Fortune 500

    December 2016 | Research Report

    This SNCR 2020 article examines the commonalities of Inc. 500 and Fortune 500 companies that have adopted Instagram.

  2. A Strategic Cyber-Roadmap for the Board

    November 2016 | Director Notes

    This Directors Notes reviews five director case studies of cyberrisk governance.