25 Truths about Branding: Insights from the Annual Brand Conference
July 2016 | Conference KeyNotes
Brands are striving to amplify word of mouth in social media, keep their voice consistent across platforms, and ride the momentum of changes in the digital landscape.
25 Truths about Corporate Communications
June 2016 | Conference KeyNotes
Stakeholders and the public expect companies to play fair and contribute to society. It falls to corporate communications to explain the company’s societal relevance and the value it contributes—beyond financial metrics.
Corporate Communications Practices: 2016 Edition
June 2016 | Research Report
The function is taking on a more strategic role at companies, as corporate communicators become key advisors to the CEO and the C-suite, the inaugural edition of this benchmarking report finds.
Corporate Use of Social Media
April 2016 | Director Notes
Companies use social media to overcome a perceived lack of traditional media attention and improve their information environment, but this benefit is offset when investor-focused social media communications are disseminated by others.
Staying Ahead of Change and Preparing for 2020: Insights from the 2015 Corporate Brand and Reputation Conference
November 2015 | Conference KeyNotes
One of the best ways to build your brand is by getting the marketing, customer service, and sales teams to work together to provide the best customer experience possible.
2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose
November 2015 | Research Report
This year's survey of social media use by the Fortune 500 finds 10 percent fewer companies blogging and an increase in the adoption of new tools such as Glassdoor and Instagram.
2015 Strategic Human Resources Communication and Social Media Workshops: New Structures and Processes that Drive Business Success
June 2015 | Conference KeyNotes
We are living in an era of communication 2.0, and that changes the nature and responsibilities of the human resources function.
Communicating Social Impact
June 2015 | Research Report
How do corporations authentically and effectively communicate the successes of their social initiatives and investments to stakeholders? Find out how leading organizations have effectively integrated promising communications practices into their work.
Joining the Conversation
May 2015 | Executive Action Report
Companies are looking to social media not only to get insights on the future of the consumer, but to advance their brands online by building relationships with social media users.
You Know Social Media Is Advancing Your Brand—Now Prove It
March 2015 | Executive Action Report
Assessing and communicating the business impact of social media requires assigning values to human reactions, establishing correlations, and adapting or rethinking traditional marketing metrics.