Marketing & Communications Publications

2017

  1. State of Digital and Social Media Risk Management

    October 2017 | Research Report

    Although digital governance teams and Digital Centers of Excellence are becoming common oversight structures, most do not yet have fully optimized, managed, and resourced processes and programs to manage new and growing types of digital and social media risks.

  2. Environmental and Social Proposals in the 2017 Proxy Season

    October 2017 | Director Notes

    The volume of environmental and social proposals at Russell 3000 companies has consistently gone up in the past five years.

  3. China Center Quick Note: China's New Philanthropy Regulations Should Be Helpful for MNC Donors

    September 2017 | China Center Publications

    Despite legitimate concerns about tightening controls on civil society, China’s new philanthropic regulations portend important improvements to problems long plaguing corporate giving for foreign companies active in the country.

  4. Conference Board Economics Watch® United States View - Special on Hurricane Harvey

    September 2017 | Economics Watch Reports

    Special on Hurricane Harvey

  5. Culture and Digital Transformation: Case Studies from Travelex, L’Oréal, Haier, and GE

    August 2017 | Case Studies

    In these company profiles, Travelex, L’Oreal, Haier, and GE share how they have shifted their corporate cultures to embrace digital transformation. 

  6. 18 Truths about Sustainability: Insights from the 16th Annual Sustainability Summit

    August 2017 | Conference KeyNotes

    Sustainability reporting needs to be built into everyday business activities, especially since it has become a tool to attract mainstream investors. 

  7. Millennials and Social Commerce: Engagement Leads to Sales but Paid Social May Not

    July 2017 | Research Report

    This SNCR 2020 article is the second edition of a study that investigates how millennials' activity on social media translates into sales for companies and brands.

  8. Toward a New Measurement of the Value of Government Relations: Adapting Sustainability Measurements to Demonstrate Greater Business Value

    July 2017 | Council Perspectives

    Judging government relations value by inappropriate criteria shortchanges the discipline and can render a false conclusion to corporate leaders, leading to resource cuts that ultimately harm the firm.

  9. Driving Digital Transformation: Why Culture and Structure Matter

    June 2017 | Key Business Issues

    This report investigates what organizations need to look, feel, and act like if they are to be successful at digital transformation. What are the strategic capabilities companies need to develop? How can corporate culture support or hinder digital transformation? What kinds of organizational structure does digital transformation require?

  10. 25 Truths about Customer Experience: Insights from the 2017 Customer Experience Conference

    June 2017 | Conference KeyNotes

    The best way to provide a great customer experience is to stay on top of evolving customer needs and view disruption as a new way to please customers.