Marketing & Brand Strategy Publications

2017

  1. Socially Minded: Convincing the C-suite of Social Media's Benefits

    May 2017 | Key Business Issues

    Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.

  2. Socially Minded: Voice of the C-suite: Ram Krishnan, Chief Customer Officer, PepsiCo

    May 2017 | Case Studies

    In this Q&A, Ram Krishnan, chief customer officer of PepsiCo, weighs in on the role social media plays in communications and marketing at his company. 

  3. Socially Minded: Voice of the C-suite: Eric Dale, Chief Legal Officer, Nielsen

    May 2017 | Case Studies

    In this Q&A, Eric Dale, chief legal officer at Nielsen, talks about some of his company's social media risk mitigation strategies.

  4. Socially Minded: Voice of the C-suite: Rodger Pinney, CEO, United Grinding North America

    May 2017 | Case Studies

    In this Q&A, Rodger Pinney, CEO of United Grinding North America, discusses how his support for social media is propelling his company's vision for growth.

  5. Socially Minded: Can Social Media Help CEOs Be More Strategic? (CEO Overview)

    May 2017 | Key Business Issues

    Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.

  6. CEO Challenge 2017: Meeting the Customer Relationships/Corporate Brand and Reputation Challenge

    January 2017 | Key Business Issues

    Meeting the customer relationships/corporate brand and reputation challenge in 2017 is crucial for companies competing in today’s customer-centric, value-centric markets, say CEOs in our annual survey.

2016

  1. Follow the Leader: The Adoption and Use of Instagram by the Inc. 500 and the Fortune 500

    December 2016 | Research Report

    This SNCR 2020 article examines the commonalities of Inc. 500 and Fortune 500 companies that have adopted Instagram.

  2. Employees as Brand Ambassadors:The State of Employee Advocacy

    November 2016 | Research Report

    This SNCR 2020 article presents findings from the JEM 2016 State of Employee Advocacy Survey.

  3. Taking a Stand: How Corporations Speak Out on Social Issues

    September 2016 | Research Report

    This Giving Thoughts article considers the ways in which corporations weigh in on social issues such as discrimination, the environment, human rights, and access to quality education.

  4. Unlocking Value from Integrated Corporate Communications and Marketing

    September 2016 | Key Business Issues

    We look at the trend toward integrating corporate communications and marketing and consider the various ways that these two functions working together can contribute value to corporations.