Marketing & Communications Publications

2017

  1. Business Transformation and the Circular Economy: WASTE MANAGEMENT

    May 2017 | Case Studies

    Business transformation and circular economy initiatives at Waste Management

  2. CEO Challenge 2017: Leading through Risk, Disruption, and Transformation—Europe Report

    April 2017 | Key Business Issues

    In this report, we present the strategies our more than 500 global CEO respondents have identified for meeting the challenges of 2017, with a special emphasis on the survey responses and hot-button issues of CEOs in Europe.

  3. CEO Challenge 2017: Leading through Risk, Disruption, and Transformation—US Report

    April 2017 | Key Business Issues

    In this report, we present the strategies our more than 500 global CEO respondents have identified for meeting the challenges of 2017, with a special emphasis on the survey responses and hot-button issues of US CEOs.

  4. Procurement at the Crossroads: How Digital Trends, Risks, and Value-Creating Opportunities Are Redefining the Role of Procurement in the Digital Age

    April 2017 | Research Report

    As technologies evolve, procurement’s added value will lie less in cost savings and more in strategic leadership. The future of procurement requires investing in critical competencies and key enablers to ensure competitive advantage in a digital age. 

  5. 30 Truths about Cybersecurity

    April 2017 | Conference KeyNotes

    There are two kinds of companies: those that have been hacked and those that don’t know it yet. Cyber risk is not just an IT concern, but a crucial business issue.

  6. China Center Chart Dive: Mining Trump's China Tweets—Just 'Flash,' or Indicators of the New China Policy Ideology?

    February 2017 | China Center Publications

    Analyzing President Trump’s pre-inauguration Twitter statements on China may be one lens for assessing future policy directions.

  7. Introducing the Connected Spender: The Digital Consumer of the Future (Executive Summary)

    February 2017 | The Demand Institute

    Reaching consumers through income-based approaches is an insufficient and outdated predictor of consumer spending. Our research defines a new concept, “connected spenders,” that better enables companies to effectively reach consumers who are ready and able to spend on goods and services.

  8. CEO Challenge 2017: Leading through Risk, Disruption, and Transformation

    January 2017 | Key Business Issues

    The biggest challenges for CEOs in 2017 come from global volatility and unprecedented disruption. Leaders are coping by focusing on talent, culture, and fiscal discipline, according to our annual CEO survey.

  9. CEO Challenge 2017: Meeting the Customer Relationships/Corporate Brand and Reputation Challenge

    January 2017 | Key Business Issues

    Meeting the customer relationships/corporate brand and reputation challenge in 2017 is crucial for companies competing in today’s customer-centric, value-centric markets, say CEOs in our annual survey.

  10. CEO Challenge 2017: Meeting the Innovation and Digitization Challenge

    January 2017 | Key Business Issues

    The innovation and digitization challenge for businesses in 2017 is clear: getting up to speed. Most organizations lack the strategy and skills to leverage digital transformation, according to our annual survey of CEOs.