Marketing & Communications Publications

2016

  1. Corporate Use of Social Media

    April 2016 | Director Notes

    Companies use social media to overcome a perceived lack of traditional media attention and improve their information environment, but this benefit is offset when investor-focused social media communications are disseminated by others.

2015

  1. Staying Ahead of Change and Preparing for 2020: Insights from the 2015 Corporate Brand and Reputation Conference

    November 2015 | Conference KeyNotes

    One of the best ways to build your brand is by getting the marketing, customer service, and sales teams to work together to provide the best customer experience possible.

  2. 2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose

    November 2015 | Research Report

    This year's survey of social media use by the Fortune 500 finds 10 percent fewer companies blogging and an increase in the adoption of new tools such as Glassdoor and Instagram.

  3. 2015 Strategic Human Resources Communication and Social Media Workshops: New Structures and Processes that Drive Business Success

    June 2015 | Conference KeyNotes

    We are living in an era of communication 2.0, and that changes the nature and responsibilities of the human resources function.

  4. Communicating Social Impact

    June 2015 | Research Report

    How do corporations authentically and effectively communicate the successes of their social initiatives and investments to stakeholders? Find out how leading organizations have effectively integrated promising communications practices into their work.

  5. Joining the Conversation

    May 2015 | Executive Action Report

    Companies are looking to social media not only to get insights on the future of the consumer, but to advance their brands online by building relationships with social media users.

  6. You Know Social Media Is Advancing Your Brand—Now Prove It

    March 2015 | Executive Action Report

    Assessing and communicating the business impact of social media requires assigning values to human reactions, establishing correlations, and adapting or rethinking traditional marketing metrics.

2014

  1. Creating the Right Voice and Content for Social Media

    December 2014 | Executive Action Report

    Companies must craft the right brand voice and content to get a bigger impact from their social branding efforts. Firms are expanding their view of their customers for more opportunities to engage with them.

  2. Journal of New Communications Research Volume 5 Issue 2 Winter 2014

    December 2014 | Periodical

    The eighth edition of the JNCR examines, among other things, public perceptions of organizational social media use.

  3. LinkedIn Dominates, Twitter Trends and Facebook Falls: The 2014 Inc. 500 and Social Media

    December 2014 | Research Report

    This 2014 study is the result of a nationwide telephone survey about social media use by companies named by Inc. Magazine to the Inc. 500 list for 2014.