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Marketing & Communications Publications

2018

  1. 2018 Excellence in New Communications Awards: Winning Case Studies

    June 2018 | Research Report

    This SNCR 2020 article showcases the winners of the 2018 Excellence in New Communications Awards.

  2. Total Impact Valuation: Appendixes

    June 2018 | Key Business Issues

    Appendixes to Total Impact Valuation. Appendix A: Companies in our sample; Appendix B: Economic, social, and environmental indicators used in total impact valuation methodologies; Appendix C: Examples of valuation approaches by indicator.

  3. Total Impact Valuation: Overview of Current Practices

    June 2018 | Key Business Issues

    Total impact valuation—the practice of quantifying and monetizing a company’s economic, social, and environmental impacts—has almost as many methodologies as it has companies engaging in the practice. 

  4. Total Impact Valuation: Overview of Current Practices (Executive Summary)

    June 2018 | Key Business Issues

    Total impact valuation—the practice of quantifying and monetizing a company’s economic, social, and environmental impacts—has almost as many methodologies as it has companies engaging in the practice. 

  5. Total Impact Valuation: Overview of Current Practices (Expanded Report)

    June 2018 | Key Business Issues

    Total impact valuation—the practice of quantifying and monetizing a company’s economic, social, and environmental impacts—has almost as many methodologies as it has companies engaging in the practice. Includes 3 appendixes.

  6. Anticipating Business Risk in the New Social Media Landscape

    June 2018 | Research Report

    This Giving Thoughts article guides corporate leaders on how to identify the “inherent negatives” in their business models and mitigate the resulting social risks in ways that benefit both their business and society.

  7. Symptoms, Causes, and Solutions to Silicon Valley's Disinformation Problem

    April 2018 | Research Report

    This SNCR 2020 article sheds light on the root causes of the disinformation problem that is poisoning the infosphere.

  8. Driving Digital Transformation: What's the Role of HR? Executive Summary

    April 2018 | Key Business Issues

    This executive summary outlines what HR leaders must do to help their companies succeed in digital transformation, based on case studies of companies that have made digital transformation a strategic priority and conversations with many member companies.

  9. Digital Transformation: What's the Role of HR Case Study—Assurant

    April 2018 | Case Studies

    Assurant’s digital strategy had many components, including several that are central to HR: culture change, leadership development, organizational effectiveness, skill development, and change management. HR was involved from the get-go.

  10. Digital Transformation: What's the Role of HR Case Study—ING

    April 2018 | Case Studies

    As part of ING Group’s agile transformation, ING Belgium introduced new values, reassessed its talent supply, and trained employees in new ways of working.