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Marketing & Brand Strategy Publications

Case Studies

  1. Socially Minded: Voice of the C-suite: Ram Krishnan, Chief Customer Officer, PepsiCo

    May 2017 | Case Studies

    In this Q&A, Ram Krishnan, chief customer officer of PepsiCo, weighs in on the role social media plays in communications and marketing at his company. 

  2. Socially Minded: Voice of the C-suite: Eric Dale, Chief Legal Officer, Nielsen

    May 2017 | Case Studies

    In this Q&A, Eric Dale, chief legal officer at Nielsen, talks about some of his company's social media risk mitigation strategies.

  3. Socially Minded: Voice of the C-suite: Rodger Pinney, CEO, United Grinding North America

    May 2017 | Case Studies

    In this Q&A, Rodger Pinney, CEO of United Grinding North America, discusses how his support for social media is propelling his company's vision for growth.

CEO Challenge®

  1. CEO Challenges in the Gulf Region

    April 2014 | CEO Challenge®

    CEOs in the Gulf region reported a significantly different set of priorities than did CEOs globally, with strategies that reflect the particular business challenges of a resource-rich, energy-dependent region.

  2. Conference Board CEO Challenge® 2014: People and Performance

    January 2014 | CEO Challenge®

    While CEOs see talent as the critical link in meeting their top business challenges, the 2014 CEO Challenge survey results show a heightened focus on customers and reputation and less concern about regulation and external risk.

  3. CEO Challenge 2010: Top 10 Challenges

    February 2010 | CEO Challenge®

    Respondents to the latest edition of the annual survey of CEOs, presidents, and chairmen indicate that growth issues will be their top challenges for 2010.

China Center Publications

  1. China Center Data Flash: Q3 “rebound” will fizzle in Q4

    September 2013 | China Center Publications

    China’s official economic data continued to improve in August from July, as expected,
    but this momentum is not projected to last into Q4 2013.

  2. China Center Chart of the Week: Falling home production is an opportunity for services sector development (part 1 of 2)

    September 2013 | China Center Publications

    Chinese households are spending fewer hours per week onchildcare and other kinds of housework including grocery shopping, cooking, and doing laundry, which is releasing demand for services.

  3. China Center Chart of the Week: Home production trends highlight opportunity to boost household consumption of services (part 2 of 2)

    September 2013 | China Center Publications

    Except for house cleaning, Chinese households spend more time than their American counterparts on household production, and the viability of service sector market substitutions for this work has increased. 

  4. China Center Quick Note: Protecting the “home team” -- the flagging and flogging of the foreign-invested dairy sector

    September 2013 | China Center Publications

    Multinational consumer brands appear to be under attack from regulators and state-sponsored media in China—if not overtly, then at least with aggressive, “nonnational treatment.”