Marketing & Communications Publications

China Center Publications-220

  1. 2011 State of the Future: Future Arts, Media and Entertainment

    December 2011 | China Center Publications

    Music, media, and the arts remain powerful tools for bridging culture, sharing diverse values, and creating new visions for a more evolved and peaceful civilization.

Conference KeyNotes-220

  1. 25 Truths about Sustainability: Insights from the Sustainability Summit

    August 2016 | Conference KeyNotes

    There’s good and bad news in sustainability. Good: more businesses are taking sustainability seriously. Bad: for many, “growth” still means “selling more product.” The solution: sustainable innovations that also drive business growth.

  2. 25 Truths about Branding: Insights from the Annual Brand Conference

    July 2016 | Conference KeyNotes

    Brands are striving to amplify word of mouth in social media, keep their voice consistent across platforms, and ride the momentum of changes in the digital landscape.

  3. 25 Truths about Corporate Communications

    June 2016 | Conference KeyNotes

    Stakeholders and the public expect companies to play fair and contribute to society. It falls to corporate communications to explain the company’s societal relevance and the value it contributes—beyond financial metrics.

  4. Staying Ahead of Change and Preparing for 2020: Insights from the 2015 Corporate Brand and Reputation Conference

    November 2015 | Conference KeyNotes

    One of the best ways to build your brand is by getting the marketing, customer service, and sales teams to work together to provide the best customer experience possible.

  5. 2015 Strategic Human Resources Communication and Social Media Workshops: New Structures and Processes that Drive Business Success

    June 2015 | Conference KeyNotes

    We are living in an era of communication 2.0, and that changes the nature and responsibilities of the human resources function.

  6. Strategies That Transform the Organization: Insights from The 2013 Senior Corporate Communication Management Conference

    March 2014 | Conference KeyNotes

    Today’s corporate communications departments are the equivalent of an internal media company that helps roll out new strategies, enhance customer experience, and increase employee engagement.

  7. Social Media for Human Resources Conference KeyNotes Report

    November 2013 | Conference KeyNotes

    As companies look to increase productivity of human capital, HR’s responsibility for innovation, talent development, and engagement has risen. Firms are using social media to excel in these areas.

  8. Extending Your Brand to Employees Conference KeyNotes Report

    August 2012 | Conference KeyNotes

    Over the last two years, companies have become more focused on employer branding, but determining the one meaningful brand message to communicate remains a challenge.

  9. 2011 Senior Corporate Communications Management Conference KeyNotes Report

    March 2012 | Conference KeyNotes

    Communicators have become closer strategic partners with senior management as they work together to enable the organization to respond and adapt to rapid change.