Marketing & Communications Publications

Case Studies

  1. Socially Minded: Voice of the C-suite: Ram Krishnan, Chief Customer Officer, PepsiCo

    May 2017 | Case Studies

    In this Q&A, Ram Krishnan, chief customer officer of PepsiCo, weighs in on the role social media plays in communications and marketing at his company. 

  2. Socially Minded: Voice of the C-suite: Eric Dale, Chief Legal Officer, Nielsen

    May 2017 | Case Studies

    In this Q&A, Eric Dale, chief legal officer at Nielsen, talks about some of his company's social media risk mitigation strategies.

  3. Socially Minded: Voice of the C-suite: Rodger Pinney, CEO, United Grinding North America

    May 2017 | Case Studies

    In this Q&A, Rodger Pinney, CEO of United Grinding North America, discusses how his support for social media is propelling his company's vision for growth.

  4. Business Transformation and the Circular Economy: WASTE MANAGEMENT

    May 2017 | Case Studies

    Business transformation and circular economy initiatives at Waste Management

China Center Publications

  1. China Center Chart Dive: Mining Trump's China Tweets—Just 'Flash,' or Indicators of the New China Policy Ideology?

    February 2017 | China Center Publications

    Analyzing President Trump’s pre-inauguration Twitter statements on China may be one lens for assessing future policy directions.

  2. 2011 State of the Future: Future Arts, Media and Entertainment

    December 2011 | China Center Publications

    Music, media, and the arts remain powerful tools for bridging culture, sharing diverse values, and creating new visions for a more evolved and peaceful civilization.

Conference KeyNotes

  1. 25 Truths about Customer Experience: Insights from the 2017 Customer Experience Conference

    June 2017 | Conference KeyNotes

    The best way to provide a great customer experience is to stay on top of evolving customer needs and view disruption as a new way to please customers.

  2. 30 Truths about Cybersecurity

    April 2017 | Conference KeyNotes

    There are two kinds of companies: those that have been hacked and those that don’t know it yet. Cyber risk is not just an IT concern, but a crucial business issue.

  3. 25 Truths about Sustainability: Insights from the Sustainability Summit

    August 2016 | Conference KeyNotes

    There’s good and bad news in sustainability. Good: more businesses are taking sustainability seriously. Bad: for many, “growth” still means “selling more product.” The solution: sustainable innovations that also drive business growth.

  4. 25 Truths about Branding: Insights from the Annual Brand Conference

    July 2016 | Conference KeyNotes

    Brands are striving to amplify word of mouth in social media, keep their voice consistent across platforms, and ride the momentum of changes in the digital landscape.