Conference KeyNotes-220

  1. Staying Ahead of Change and Preparing for 2020: Insights from the 2015 Corporate Brand and Reputation Conference

    November 2015 | Conference KeyNotes

    One of the best ways to build your brand is by getting the marketing, customer service, and sales teams to work together to provide the best customer experience possible.

  2. 2015 Strategic Human Resources Communication and Social Media Workshops: New Structures and Processes that Drive Business Success

    June 2015 | Conference KeyNotes

    We are living in an era of communication 2.0, and that changes the nature and responsibilities of the human resources function.

  3. Strategies That Transform the Organization: Insights from The 2013 Senior Corporate Communication Management Conference

    March 2014 | Conference KeyNotes

    Today’s corporate communications departments are the equivalent of an internal media company that helps roll out new strategies, enhance customer experience, and increase employee engagement.

  4. Social Media for Human Resources Conference KeyNotes Report

    November 2013 | Conference KeyNotes

    As companies look to increase productivity of human capital, HR’s responsibility for innovation, talent development, and engagement has risen. Firms are using social media to excel in these areas.

  5. Extending Your Brand to Employees Conference KeyNotes Report

    August 2012 | Conference KeyNotes

    Over the last two years, companies have become more focused on employer branding, but determining the one meaningful brand message to communicate remains a challenge.

  6. 2011 Senior Corporate Communications Management Conference KeyNotes Report

    March 2012 | Conference KeyNotes

    Communicators have become closer strategic partners with senior management as they work together to enable the organization to respond and adapt to rapid change.

  7. 2011 Customer Loyalty Conference KeyNotes Report

    March 2012 | Conference KeyNotes

    The keys to having loyal customers include knowing your customers personally, knowing what they want, and delivering it to them, sometimes before they even realize they want it.

Council Perspectives-220

  1. Sourcing at Home: Is the United States a Viable Component of a Global Services Portfolio?

    October 2013 | Council Perspectives

    The United States makes a good “and/also” sourcing destination and component of a delivery services framework, but policy roadblocks still preclude it from being a viable alternative to offshoring.

  2. Managing the Conversation

    March 2012 | Council Perspectives

    While branding has always been about shaping experiences, today, in the age of 24/7 communication and social media, the challenge has shifted from shaping the message to managing an active conversation.

  3. Competitive Intelligence: A Critical Tool for Innovation

    April 2011 | Council Perspectives

    The “next big thing” could hit at any time and revolutionize your industry, leaving you with outdated products, processes, partners, and business models. Competitive intelligence (CI) can provide critical insights into what your competitors are doing.