Marketing & Communications Publications

Case Studies

  1. Business Transformation and the Circular Economy: WASTE MANAGEMENT

    May 2017 | Case Studies

    Business transformation and circular economy initiatives at Waste Management

China Center Publications

  1. China Center Chart Dive: Mining Trump's China Tweets—Just 'Flash,' or Indicators of the New China Policy Ideology?

    February 2017 | China Center Publications

    Analyzing President Trump’s pre-inauguration Twitter statements on China may be one lens for assessing future policy directions.

  2. 2011 State of the Future: Future Arts, Media and Entertainment

    December 2011 | China Center Publications

    Music, media, and the arts remain powerful tools for bridging culture, sharing diverse values, and creating new visions for a more evolved and peaceful civilization.

Conference KeyNotes

  1. 30 Truths about Cybersecurity

    April 2017 | Conference KeyNotes

    There are two kinds of companies: those that have been hacked and those that don’t know it yet. Cyber risk is not just an IT concern, but a crucial business issue.

  2. 25 Truths about Sustainability: Insights from the Sustainability Summit

    August 2016 | Conference KeyNotes

    There’s good and bad news in sustainability. Good: more businesses are taking sustainability seriously. Bad: for many, “growth” still means “selling more product.” The solution: sustainable innovations that also drive business growth.

  3. 25 Truths about Branding: Insights from the Annual Brand Conference

    July 2016 | Conference KeyNotes

    Brands are striving to amplify word of mouth in social media, keep their voice consistent across platforms, and ride the momentum of changes in the digital landscape.

  4. 25 Truths about Corporate Communications

    June 2016 | Conference KeyNotes

    Stakeholders and the public expect companies to play fair and contribute to society. It falls to corporate communications to explain the company’s societal relevance and the value it contributes—beyond financial metrics.

  5. Staying Ahead of Change and Preparing for 2020: Insights from the 2015 Corporate Brand and Reputation Conference

    November 2015 | Conference KeyNotes

    One of the best ways to build your brand is by getting the marketing, customer service, and sales teams to work together to provide the best customer experience possible.

  6. 2015 Strategic Human Resources Communication and Social Media Workshops: New Structures and Processes that Drive Business Success

    June 2015 | Conference KeyNotes

    We are living in an era of communication 2.0, and that changes the nature and responsibilities of the human resources function.

  7. Strategies That Transform the Organization: Insights from The 2013 Senior Corporate Communication Management Conference

    March 2014 | Conference KeyNotes

    Today’s corporate communications departments are the equivalent of an internal media company that helps roll out new strategies, enhance customer experience, and increase employee engagement.