Marketing & Brand Strategy Publications

2010

  1. 2010 Inc 500 Update: Most Blog, Friend and Tweet But Some Industries Still Shun Social Media

    December 2010 | Research Report

    The Center for Marketing Research at the University of Massachusetts-Dartmouth conducted an in-depth and statistically significant study on the use of social media in fast-growing corporations.

2011

  1. 2011 State of the Future: Future Arts, Media and Entertainment

    December 2011 | China Center Publications

    Music, media, and the arts remain powerful tools for bridging culture, sharing diverse values, and creating new visions for a more evolved and peaceful civilization.

  2. 2011 Customer Loyalty Conference KeyNotes Report

    March 2012 | Conference KeyNotes

    The keys to having loyal customers include knowing your customers personally, knowing what they want, and delivering it to them, sometimes before they even realize they want it.

  3. 2011 Fortune 500 and Social Media Adoption: Have America's Largest Companies Reached a Social Media Plateau?

    December 2011 | Research Report

    The report is the outcome of a statistically sound study of the 2011 Fortune 500. The study analyzed the number of followers and fans of corporate Twitter and/or Facebook accounts.

  4. 2011 Senior Corporate Communications Management Conference KeyNotes Report

    March 2012 | Conference KeyNotes

    Communicators have become closer strategic partners with senior management as they work together to enable the organization to respond and adapt to rapid change.

2012

  1. 2012 Change Management Conference KeyNotes Report

    August 2012 | Conference KeyNotes

    Globalization has level playing fields and revolutionized power structures, and keeping up with all of the changes requires conscious effort.

  2. 2012 Customer Experience Leadership Conference KeyNotes Report

    May 2012 | Conference KeyNotes

    In an increasingly connected world, companies are in danger of overlooking the secret ingredient that makes for a good customer experience—the personal touch.

  3. 2012 Senior Corporate Communication Management Conference KeyNotes Report

    February 2013 | Conference KeyNotes

    Since the communication department is integral to driving business, communications professionals need to understand the business side of the organization.

2013

  1. 2013 Are Bullish on Social Media: Big Companies Get Excited About Google+, Instagram, Foursquare and Pinterest

    December 2013 | Research Report

    Twitter is used by 77 percent of Fortune 500 companies, making it their first choice in social media tools, followed by Facebook and YouTube, according to a study by the University of Massachusetts-Dartmouth.

  2. 2013 Customer Experience Leadership Conference KeyNotes Report

    April 2013 | Conference KeyNotes

    Social media may have changed the retail experience, but digital technology has given companies tools for coping with and capitalizing on that change.