Publications

2011

  1. 2011 Senior Corporate Communications Management Conference KeyNotes Report

    March 2012 | Conference KeyNotes

    Communicators have become closer strategic partners with senior management as they work together to enable the organization to respond and adapt to rapid change.

2012

  1. 2012 Senior Corporate Communication Management Conference KeyNotes Report

    February 2013 | Conference KeyNotes

    Since the communication department is integral to driving business, communications professionals need to understand the business side of the organization.

2013

  1. 2013 Are Bullish on Social Media: Big Companies Get Excited About Google+, Instagram, Foursquare and Pinterest

    December 2013 | Research Report

    Twitter is used by 77 percent of Fortune 500 companies, making it their first choice in social media tools, followed by Facebook and YouTube, according to a study by the University of Massachusetts-Dartmouth.

2014

  1. 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes

    December 2014 | Research Report

    The 2014 edition of this annual study finds Foursquare, Pinterest, and Instragram developing a strong list of users.

2015

  1. 2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose

    November 2015 | Research Report

    This year's survey of social media use by the Fortune 500 finds 10 percent fewer companies blogging and an increase in the adoption of new tools such as Glassdoor and Instagram.

  2. 2015 Strategic Human Resources Communication and Social Media Workshops: New Structures and Processes that Drive Business Success

    June 2015 | Conference KeyNotes

    We are living in an era of communication 2.0, and that changes the nature and responsibilities of the human resources function.

A

  1. Are You Talking to Your People or at Them?

    March 2009 | The Conference Board Review

    Learning to focus both your message and your presentation.

B

  1. Beyond Buzz: Thinking About Feelings

    July 2013 | The Conference Board Review

    Columnist Dick Martin argues that corporate scandals have less to do with the stuff of logical argument than with the mysteries of intuition and emotion.

  2. Business Case for Corporate Social Responsibility

    June 2011 | Director Notes

    This report documents some of the potential bottom-line benefits to companies of being attentive to CSR: reducing cost and risk, gaining competitive advantage, developing and maintaining legitimacy and reputational capital, and achieving win-win outcomes

C

  1. Can They Take It? What Happens When Older Employees Work Overtime

    November 2008 | Executive Action Report

    Overtime is a key to profitability for many employers, and a boost to the paychecks of their employees. But is there a concomitant cost when, as is often the case, senior employees work extra hours?