Publications

2010

  1. 2010 Inc 500 Update: Most Blog, Friend and Tweet But Some Industries Still Shun Social Media

    December 2010 | Research Report

    The Center for Marketing Research at the University of Massachusetts-Dartmouth conducted an in-depth and statistically significant study on the use of social media in fast-growing corporations.

2011

  1. 2011 State of the Future: Future Arts, Media and Entertainment

    December 2011 | China Center Publications

    Music, media, and the arts remain powerful tools for bridging culture, sharing diverse values, and creating new visions for a more evolved and peaceful civilization.

  2. 2011 Customer Loyalty Conference KeyNotes Report

    March 2012 | Conference KeyNotes

    The keys to having loyal customers include knowing your customers personally, knowing what they want, and delivering it to them, sometimes before they even realize they want it.

  3. 2011 Fortune 500 and Social Media Adoption: Have America's Largest Companies Reached a Social Media Plateau?

    December 2011 | Research Report

    The report is the outcome of a statistically sound study of the 2011 Fortune 500. The study analyzed the number of followers and fans of corporate Twitter and/or Facebook accounts.

  4. 2011 Senior Corporate Communications Management Conference KeyNotes Report

    March 2012 | Conference KeyNotes

    Communicators have become closer strategic partners with senior management as they work together to enable the organization to respond and adapt to rapid change.

2013

  1. 2013 Are Bullish on Social Media: Big Companies Get Excited About Google+, Instagram, Foursquare and Pinterest

    December 2013 | Research Report

    Twitter is used by 77 percent of Fortune 500 companies, making it their first choice in social media tools, followed by Facebook and YouTube, according to a study by the University of Massachusetts-Dartmouth.

2014

  1. 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes

    December 2014 | Research Report

    The 2014 edition of this annual study finds Foursquare, Pinterest, and Instragram developing a strong list of users.

2015

  1. 2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose

    November 2015 | Research Report

    This year's survey of social media use by the Fortune 500 finds 10 percent fewer companies blogging and an increase in the adoption of new tools such as Glassdoor and Instagram.

  2. 2015 Strategic Human Resources Communication and Social Media Workshops: New Structures and Processes that Drive Business Success

    June 2015 | Conference KeyNotes

    We are living in an era of communication 2.0, and that changes the nature and responsibilities of the human resources function.

25 T

  1. 25 Truths about Branding: Insights from the Annual Brand Conference

    July 2016 | Conference KeyNotes

    Brands are striving to amplify word of mouth in social media, keep their voice consistent across platforms, and ride the momentum of changes in the digital landscape.