Marketing & Brand Strategy Publications

2016

  1. Conference Board Economics Watch® Emerging Markets View

    August 2016 | Economics Watch Reports

    Despite modest improvement in manufacturing, persistent overcapacity continues to weigh on emerging markets’ growth in 2016.

  2. Conference Board Economics Watch® European View

    August 2016 | Economics Watch Reports

    This month, we try to read the earliest data on confidence and industrial production to understand what impact Brexit will have on the real economy. Surveys show so far a modest negative impact in 2016 in the Euro Area but a much larger slump in the UK.

  3. Conference Board Economics Watch® United States View

    August 2016 | Economics Watch Reports

    US economic expansion continues to disappoint.

  4. 25 Truths about Sustainability: Insights from the Sustainability Summit

    August 2016 | Conference KeyNotes

    There’s good and bad news in sustainability. Good: more businesses are taking sustainability seriously. Bad: for many, “growth” still means “selling more product.” The solution: sustainable innovations that also drive business growth.

  5. 25 Truths about Branding: Insights from the Annual Brand Conference

    July 2016 | Conference KeyNotes

    Brands are striving to amplify word of mouth in social media, keep their voice consistent across platforms, and ride the momentum of changes in the digital landscape.

  6. 25 Truths about Customer Experience

    April 2016 | Conference KeyNotes

    Both consumer-facing and B2B companies can offer stellar customer service by being the best place to work, creating exceptional experiences, and having a customer-first culture.

  7. Corporate Use of Social Media

    April 2016 | Director Notes

    Companies use social media to overcome a perceived lack of traditional media attention and improve their information environment, but this benefit is offset when investor-focused social media communications are disseminated by others.

  8. How Fortune 100 Brands Understand the People That Matter Most

    March 2016 | Conference KeyNotes

    Companies can learn about their customers through social media as well as online and physical shopping experiences. Managing privacy and the masses of data are the biggest challenges.

  9. Getting Yourself and Your Company Ready for Changes to Your World

    February 2016 | Conference KeyNotes

    Chief communications officers (CCOs) and executives are juggling new technology and media, CEO expectations, and crisis management—all while steering the right corporate messaging internally and externally. 

2015

  1. No More Tiers: Navigating the Future of Consumer Demand across China's Cities (CMO Strategic Implications)

    November 2015 | Key Business Issues

    This report will help inform decisions by CMOs on where to allocate marketing dollars and provide insights into where consumption is today and in the medium- and long-term future in China.