Marketing & Brand Strategy Publications

2016

  1. 25 Truths about Customer Experience

    April 2016 | Conference KeyNotes

    Both consumer-facing and B2B companies can offer stellar customer service by being the best place to work, creating exceptional experiences, and having a customer-first culture.

  2. Corporate Use of Social Media

    April 2016 | Director Notes

    Companies use social media to overcome a perceived lack of traditional media attention and improve their information environment, but this benefit is offset when investor-focused social media communications are disseminated by others.

  3. How Fortune 100 Brands Understand the People That Matter Most

    March 2016 | Conference KeyNotes

    Companies can learn about their customers through social media as well as online and physical shopping experiences. Managing privacy and the masses of data are the biggest challenges.

  4. Getting Yourself and Your Company Ready for Changes to Your World

    February 2016 | Conference KeyNotes

    Chief communications officers (CCOs) and executives are juggling new technology and media, CEO expectations, and crisis management—all while steering the right corporate messaging internally and externally. 

2015

  1. No More Tiers: Navigating the Future of Consumer Demand across China's Cities (CMO Strategic Implications)

    November 2015 | Key Business Issues

    This report will help inform decisions by CMOs on where to allocate marketing dollars and provide insights into where consumption is today and in the medium- and long-term future in China.

  2. No More Tiers: Navigating the Future of Consumer Demand across China's Cities (CEO Strategic Implications)

    November 2015 | Key Business Issues

    This report presents a new perspective on how Chinese consumer spending will grow and recommends strategies to identify and capture those opportunities.

  3. No More Tiers: Navigating the Future of Consumer Demand across China's Cities (Executive Summary)

    November 2015 | Key Business Issues

    One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth agaisnt a backdrop of deep structural challenges in China's economy.

  4. No More Tiers: Navigating the Future of Consumer Demand across China's Cities

    November 2015 | Key Business Issues

    Despite a slowing economy, China continues to present significant opportunities for consumer-facing multinational corporations. The question is where exactly to find them.

  5. Staying Ahead of Change and Preparing for 2020: Insights from the 2015 Corporate Brand and Reputation Conference

    November 2015 | Conference KeyNotes

    One of the best ways to build your brand is by getting the marketing, customer service, and sales teams to work together to provide the best customer experience possible.

  6. Global Growth Projections for The Conference Board Global Economic Outlook 2016

    November 2015 | Economics Program Working Paper Series

    This paper presents the methodology for The Conference Board Global Economic Outlook 2016, including projections for 11 major regions and individual estimates for 33 mature and 32 emerging market economies for 2016, 2016-2020, and 2021-2025.