Marketing & Brand Strategy Publications

2016

  1. Getting Yourself and Your Company Ready for Changes to Your World

    February 2016 | Conference KeyNotes

    Chief communications officers (CCOs) and executives are juggling new technology and media, CEO expectations, and crisis management—all while steering the right corporate messaging internally and externally. 

2015

  1. No More Tiers: Navigating the Future of Consumer Demand across China's Cities (CMO Strategic Implications)

    November 2015 | Key Business Issues

    This report will help inform decisions by CMOs on where to allocate marketing dollars and provide insights into where consumption is today and in the medium- and long-term future in China.

  2. No More Tiers: Navigating the Future of Consumer Demand across China's Cities (CEO Strategic Implications)

    November 2015 | Key Business Issues

    This report presents a new perspective on how Chinese consumer spending will grow and recommends strategies to identify and capture those opportunities.

  3. No More Tiers: Navigating the Future of Consumer Demand across China's Cities (Executive Summary)

    November 2015 | Key Business Issues

    One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth agaisnt a backdrop of deep structural challenges in China's economy.

  4. No More Tiers: Navigating the Future of Consumer Demand across China's Cities

    November 2015 | Key Business Issues

    Despite a slowing economy, China continues to present significant opportunities for consumer-facing multinational corporations. The question is where exactly to find them.

  5. Staying Ahead of Change and Preparing for 2020: Insights from the 2015 Corporate Brand and Reputation Conference

    November 2015 | Conference KeyNotes

    One of the best ways to build your brand is by getting the marketing, customer service, and sales teams to work together to provide the best customer experience possible.

  6. Global Growth Projections for The Conference Board Global Economic Outlook 2016

    November 2015 | Economics Program Working Paper Series

    This paper presents the methodology for The Conference Board Global Economic Outlook 2016, including projections for 11 major regions and individual estimates for 33 mature and 32 emerging market economies for 2016, 2016-2020, and 2021-2025.

  7. 2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose

    November 2015 | Research Report

    This year's survey of social media use by the Fortune 500 finds 10 percent fewer companies blogging and an increase in the adoption of new tools such as Glassdoor and Instagram.

  8. Business Case for Corporate Investment in Sustainable Practices

    May 2015 | Research Report

    A growing body of research based on quantifiable bottom-line results shows that investments in environmental, social, and governance initiatives produce a positive impact on financial market performance.

  9. Conference Board CEO Challenge® 2015: Australia Edition

    May 2015 | Key Business Issues

    In 2015, CEOs in Australia are focused on customers, talent development, and technology issues.