Marketing & Communications Publications

2017

  1. 25 Truths about Customer Experience: Insights from the 2017 Customer Experience Conference

    June 2017 | Conference KeyNotes

    The best way to provide a great customer experience is to stay on top of evolving customer needs and view disruption as a new way to please customers.

  2. Sustainability Practices in Asia-Pacific

    May 2017 | Research Report

    We analyze the 2015 disclosure of environmental and social practices by public companies in 12 Asia-Pacific markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

  3. Sustainability Practices in Asia-Pacific Dashboard

    May 2017 | Excel Database

    Data on 95 environmental and social practices can be segmented by 12 Asia-Pacific economies, 10 sectors, and three revenue groups.

  4. Socially Minded: Convincing the C-suite of Social Media's Benefits

    May 2017 | Key Business Issues

    Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.

  5. Socially Minded: Voice of the C-suite: Ram Krishnan, Chief Customer Officer, PepsiCo

    May 2017 | Case Studies

    In this Q&A, Ram Krishnan, chief customer officer of PepsiCo, weighs in on the role social media plays in communications and marketing at his company. 

  6. Socially Minded: Voice of the C-suite: Eric Dale, Chief Legal Officer, Nielsen

    May 2017 | Case Studies

    In this Q&A, Eric Dale, chief legal officer at Nielsen, talks about some of his company's social media risk mitigation strategies.

  7. Socially Minded: Voice of the C-suite: Rodger Pinney, CEO, United Grinding North America

    May 2017 | Case Studies

    In this Q&A, Rodger Pinney, CEO of United Grinding North America, discusses how his support for social media is propelling his company's vision for growth.

  8. Socially Minded: Can Social Media Help CEOs Be More Strategic? (CEO Overview)

    May 2017 | Key Business Issues

    Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.

  9. Business Transformation and the Circular Economy: WASTE MANAGEMENT

    May 2017 | Case Studies

    Business transformation and circular economy initiatives at Waste Management

  10. CEO Challenge 2017: Leading through Risk, Disruption, and Transformation—Europe Report

    April 2017 | Key Business Issues

    In this report, we present the strategies our more than 500 global CEO respondents have identified for meeting the challenges of 2017, with a special emphasis on the survey responses and hot-button issues of CEOs in Europe.