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Consumer Dynamics Publications

2019

  1. Consolidated Edison | THE 2017 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    February 2019 | Case Studies

    This profile showcases how Con Edison used Facebook Live to engage the general public and employees for social good in emergency situations. 

  2. Cisco Systems | 2017 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    February 2019 | Case Studies

    Business-to-business communication is an inherently difficult environment for community building. Yet in December 2006, Cisco Systems launched a campus in the virtual world of Second Life (SL) to do just that.

  3. Tarrant County College | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    February 2019 | Case Studies

    This case study focuses on Tarrant County College’s approach to inform the community about the importance of this higher educational institution.

  4. OCBC Bank | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    February 2019 | Case Studies

    This case study focuses on OCBC Bank’s ability to adapt its FRANK program from 2011 to fit the present business and communication challenges.

  5. Conference Board® Global Consumer Confidence Survey

    February 2019 | Research Report

    The Global Consumer Confidence Index increased slightly in the fourth quarter of 2018, its highest reading in 14 years, but improvements were concentrated in a few large emerging markets. In fact, 39 out of 64 countries showed a decline.

  6. Philips | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    February 2019 | Case Studies

    This case study focuses on Philips as a partner of the #YoungWEF campaign and the World Economic Forum Annual Meeting and how they bridged the gap on the general public’s understanding of WEF

  7. Virginia Office of the Attorney General | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    February 2019 | Case Studies

    This case study focuses on Virginia’s Office of the Attorney General using communication strategies to tackle the growing problem of gang crime and gun violence in the Richmond area.

  8. American Society of Plant Biologists | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    February 2019 | Case Studies

    This case study focuses on how The American Society of Plant Biologists engaged its community to broaden revenue streams.

  9. Asia Foundation | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    February 2019 | Case Studies

    This case study focuses on The Asia Foundation’s struggle to get participants for its annual public opinion survey in a challenging environment in Afghanistan.

  10. LISC | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    February 2019 | Case Studies

    This case study focuses on the gap between charter school funds and parents understanding about developing facilities for charter schools.