Communications & Marketing Center Publications

2017

  1. Millennials and Social Commerce: Engagement Leads to Sales but Paid Social May Not

    July 2017 | Research Report

    This SNCR 2020 article is the second edition of a study that investigates how millennials' activity on social media translates into sales for companies and brands.

  2. Driving Digital Transformation: Why Culture and Structure Matter

    June 2017 | Key Business Issues

    This report investigates what organizations need to look, feel, and act like if they are to be successful at digital transformation. What are the strategic capabilities companies need to develop? How can corporate culture support or hinder digital transformation? What kinds of organizational structure does digital transformation require?

  3. 25 Truths about Customer Experience: Insights from the 2017 Customer Experience Conference

    June 2017 | Conference KeyNotes

    The best way to provide a great customer experience is to stay on top of evolving customer needs and view disruption as a new way to please customers.

  4. Sustainability Practices in Asia-Pacific

    May 2017 | Research Report

    We analyze the 2015 disclosure of environmental and social practices by public companies in 12 Asia-Pacific markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

  5. Sustainability Practices in Asia-Pacific Dashboard

    May 2017 | Excel Database

    Data on 95 environmental and social practices can be segmented by 12 Asia-Pacific economies, 10 sectors, and three revenue groups.

  6. Socially Minded: Convincing the C-suite of Social Media's Benefits

    May 2017 | Key Business Issues

    Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.

  7. Socially Minded: Voice of the C-suite: Ram Krishnan, Chief Customer Officer, PepsiCo

    May 2017 | Case Studies

    In this Q&A, Ram Krishnan, chief customer officer of PepsiCo, weighs in on the role social media plays in communications and marketing at his company. 

  8. Socially Minded: Voice of the C-suite: Eric Dale, Chief Legal Officer, Nielsen

    May 2017 | Case Studies

    In this Q&A, Eric Dale, chief legal officer at Nielsen, talks about some of his company's social media risk mitigation strategies.

  9. Socially Minded: Voice of the C-suite: Rodger Pinney, CEO, United Grinding North America

    May 2017 | Case Studies

    In this Q&A, Rodger Pinney, CEO of United Grinding North America, discusses how his support for social media is propelling his company's vision for growth.

  10. Socially Minded: Can Social Media Help CEOs Be More Strategic? (CEO Overview)

    May 2017 | Key Business Issues

    Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.