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Communications & Marketing Center Publications

2018

  1. China and the UN Sustainable Development Goals: Policy Priorities and Business Strategies

    July 2018 | Research Report

    Many of China’s most pressing domestic policies align with the UN’s 17 Sustainable Development Goals. But for most businesses, directly addressing the SDGs is unchartered territory.

  2. 23 Truths about Ethics Insights from the Ethics Conference Ethical Breakdowns: How Great Companies Close the Intention-Action Gap

    July 2018 | Conference KeyNotes

    Most leaders want to do the right thing and know that ethics aligns with success. But tensions between transparency and brand protection can make doing right difficult, especially in the #metoo era.

  3. Employee Engagement Center Newsletter

    July 2018 | Publication

    Tightening labor markets are having a strong impact on recruiting, retention, and labor costs—and employers are already reacting to the crunch in a variety of novel ways

  4. Long Arm of the Law: GDPR's Impact on HR Data (Executive Summary)

    June 2018 | Key Business Issues

    GDPR mandates that human capital data, much of which qualifies as “sensitive,” be protected vigorously. What’s HR’s role in protecting the personal data of employees, applicants, and contingent workers?

  5. Long Arm of the Law: GDPR's Impact on HR Data

    June 2018 | Key Business Issues

    GDPR mandates that human capital data, much of which qualifies as “sensitive,” be protected vigorously. What’s HR’s role in protecting the personal data of employees, applicants, and contingent workers?

  6. Communications & Marketing Center Newsletter

    June 2018 | Publication

    Social media has moved the goalposts for corporate management

  7. Digital Transformation Center Newsletter

    June 2018 | Publication

    Digital transformation faces a major skills gap

  8. Consumer Dynamics Center Newsletter

    June 2018 | Publication

    The intent to spend on online purchases varies across a wide range of products and services compared to five years ago

  9. Corporate Citizenship & Philanthropy Center Newsletter

    June 2018 | Publication

    The workforce is changing dramatically—and leaders foresee new management issues

  10. 2018 Excellence in New Communications Awards: Winning Case Studies

    June 2018 | Research Report

    This SNCR 2020 article showcases the winners of the 2018 Excellence in New Communications Awards.