Communications & Marketing Center Publications

2016

  1. Digital Transformation: What Is It and What Does It Mean for Human Capital?

    November 2016 | Key Business Issues Listing

    Based on a literature review, interviews with leading experts, and company examples, this report builds the foundation for a series of reports to be released in the next few years.

  2. A Strategic Cyber-Roadmap for the Board

    November 2016 | Director Notes

    This Directors Notes reviews five director case studies of cyberrisk governance.

  3. Navigating the New Digital Economy: Driving Digital Growth and Productivity from Installation to Deployment

    November 2016 | Key Business Issues Listing

    Companies are massively investing in digitization, but the results are variable and trends are moving so quickly that strategizing is very difficult.

  4. Employees as Brand Ambassadors:The State of Employee Advocacy

    November 2016 | Research Report

    This SNCR 2020 article presents findings from the JEM 2016 State of Employee Advocacy Survey.

  5. Giving in Numbers: 2016 Edition

    October 2016 | Research Report

    The 2016 edition of this annual report explores corporate giving at 272 of the world's leading companies.

  6. Taking a Stand: How Corporations Speak Out on Social Issues

    September 2016 | Research Report

    This Giving Thoughts article considers the ways in which corporations weigh in on social issues such as discrimination, the environment, human rights, and access to quality education.

  7. Unlocking Value from Integrated Corporate Communications and Marketing

    September 2016 | Key Business Issues

    We look at the trend toward integrating corporate communications and marketing and consider the various ways that these two functions working together can contribute value to corporations.

  8. Unlocking Value from Integrated Corporate Communications and Marketing (CHRO Business Implications)

    September 2016 | Key Business Issues

    Human resources professionals might not know it, but they have an important role in the future of corporate communications and marketing. This overview explores how integrating these two functions could deliver big opportunities in HR.

  9. Unlocking Value from Integrated Corporate Communications and Marketing (CEO Business Implications)

    September 2016 | Key Business Issues

    CEOs have a crucial role to play in ensuring integrated corporate communications and marketing delivers on its potential to create value.

  10. Millennials and Social Commerce: Brands and Buy Buttons

    September 2016 | Research Report

    The first edition of the SNCR 2020 Series explores the use of buy buttons on social media.