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Communications & Marketing Center Publications

2018

  1. 28 Truths about Customer Experience

    November 2018 | Conference KeyNotes

    Companies that offer the best customer experiences do so by building trust and connecting with people on an emotional level. Implement change management to get all employees to provide the same experience in the same way.

  2. Determining the Business Impact of Employee Engagement

    October 2018 | Research Report

    This report focuses on how organizations calculate the business impact and return on investment (ROI) of their employee engagement initiatives and includes case studies of General Motors, Royal Bank of Scotland, and Teleperformance.

  3. Giving in Numbers: 2018 Edition

    October 2018 | Research Report

    This year's Giving in Numbers report shows strong increases in corporate giving over the past three years.

  4. Communications & Marketing Center Newsletter - October 2018

    October 2018 | Newsletter

    Creativity is important to developing new ideas and opportunities, but certain corporate cultures can stifle it

  5. Digital Transformation Center Newsletter - October 2018

    October 2018 | Newsletter

    Agile is coming to HR—this will mean continuously refining hiring, professional development, and performance management processes based on user feedback

  6. Consumer Dynamics Center Newsletter - October 2018

    October 2018 | Newsletter

    Companies need to build a mechanism to gauge consumers’ preferences for causes and integrate that with a measurement framework across all stakeholders of an organization

  7. Corporate Citizenship & Philanthropy Center Newsletter - October 2018

    October 2018 | Newsletter

    Early and enduring investment by companies is critical to reconstruction and redevelopment of areas hit by disaster

  8. Sustainability Center Newsletter - October 2018

    October 2018 | Newsletter

    Can companies abide by the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD)? It depends on three factors

  9. Building Leadership with Skills-Based Volunteering: The Nonprofit Opportunity

    October 2018 | Research Report

    In this Giving Thougths, Taproot Foundation and Team4Tech partnered to further the social sector's understanding of the leadership development benefits of skills-based volunteering—focusing exclusively on nonprofits' outcomes from such intiatives.

  10. When Does Gender Diversity on Boards Benefit Companies?

    October 2018 | Director Notes

    Whether gender diversity produces a “diversity dividend” depends on the nature of the benefit of including women on a board.