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Consumer Dynamics Publications


  1. Marketing & Communications Center Newsletter (US) - April 2019

    April 2019 | Newsletter

    A new report calculates efficacy rates for standardized social outcomes, revealing that most nonprofit programs supported by companies achieve their targets


  1. Consumer Dynamics Center Newsletter - November 2018

    November 2018 | Newsletter

    Overall spending growth has remained strong and can stay strong in 2019 as long as a strong labor market and consumer confidence remain in place, and policy surprises like dramatic changes to trade policy are kept to a minimum

  2. Consumer Dynamics Center Newsletter - October 2018

    October 2018 | Newsletter

    Companies need to build a mechanism to gauge consumers’ preferences for causes and integrate that with a measurement framework across all stakeholders of an organization

  3. Consumer Dynamics Center Newsletter - September 2018

    September 2018 | Newsletter

    Propelled by a historically tight job market, US consumer spending is on the rise—and looks to remain strong for some time to come

  4. Digital Transformation Center Newsletter - September 2018

    September 2018 | Newsletter

    Data collection is a double-edged sword for marketing and communications

  5. Consumer Dynamics Center Newsletter - August 2018

    August 2018 | Newsletter

    Consumers are gaining spending power as a result of a strong job market and tax cuts

  6. Consumer Dynamics Center Newsletter

    July 2018 | Newsletter

    “Old and new retail”—a segment that includes a broader range of jobs involving selling goods to consumers than “retail”—has added just 100,000 of the 2,500,000 private sector jobs created during the past 15 months.


  7. Consumer Dynamics Center Newsletter

    June 2018 | Newsletter

    The intent to spend on online purchases varies across a wide range of products and services compared to five years ago

  8. Consumer Dynamics Center Newsletter

    May 2018 | Newsletter

    Think the middle class is the best target market for consumer-facing companies? Think again

  9. Consumer Dynamics Center Newsletter

    April 2018 | Newsletter

    Reaching consumers through income-based approaches is an insufficient and outdated predictor of consumer spending