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Marketing & Communications Publications

Case Studies

  1. CarMax: Philanthropy, Recognition, and Measurement Lead to Greater Team Engagement (DNA of Engagement: Highly Engaged Teams)

    March 2019 | Case Studies

    Three of CarMax’s greatest strengths in team engagement are team-building exercises, rewards and recognition programs, and metrics to measure engagement.

  2. NASA: Building Strong Teams That Together Overcome Real-World Challenges (DNA of Engagement: Highly Engaged Teams)

    March 2019 | Case Studies

    High levels of team engagement at NASA are driven by instilling adaptable workplace flexibility, designing practical team learning and building, offering comprehensive leader development, creating intentional rewards and recognition, and reinforcing team missions and identities.

  3. Quicken Loans: Flat Organizational Structure Helps Teams Meet Shared Goals (DNA of Engagement: Highly Engaged Teams)

    March 2019 | Case Studies

    Quicken Loans strives to foster team collaboration and engagement by offering coaching and mentoring programs, investing in team-building activities, and gathering meaningful metrics.

  4. Metro: Harnessing the Power of Digital (Sustainable Procurement Case Study)

    October 2018 | Case Studies

    This case study explores Metro’s traceability initiative journey.

  5. Marriott International, Inc.: Partnering with External Providers to Drive Sustainability (Sustainable Procurement Case Study)

    October 2018 | Case Studies

    This case study reflects on the lessons learned from and the impact of the Marriott Sustainability Assessment Program.

  6. Huawei: Leveraging Procurement/CSR Nexus (Sustainable Procurement Case Study)

    October 2018 | Case Studies

    This case study focuses on Huawei’s approach to leverage procurement and CSR team partnerships to realize both tangible and intangible benefits.

  7. CNH Industrial: Engaging Suppliers to Spur Innovation (Sustainable Procurement Case Study)

    October 2018 | Case Studies

    This case study delves deep into CNH Industrial’s approach to supplier engagement to drive innovation.

  8. BT Group: Adopting an Outcome-Based Clause to Drive Performance (Sustainable Procurement Case Study)

    October 2018 | Case Studies

    This case study focuses on BT Group's contract-clause initiative.

  9. BASF: Creating an Ambassador Network to Engage Buyers (Sustainable Procurement Case Study)

    October 2018 | Case Studies

    This case study highlights BASF’s ambassador network approach and the role it played in supporting and empowering buyers to lead sustainable procurement initiatives.

  10. Philips | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2018 | Case Studies

    This case study focuses on Philips as a partner of the #YoungWEF campaign and the World Economic Forum Annual Meeting and how they bridged the gap on the general public’s understanding of WEF

  11. Asia Foundation | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2018 | Case Studies

    This case study focuses on The Asia Foundation’s struggle to get participants for its annual public opinion survey in a challenging environment in Afghanistan.

  12. Virginia Office of the Attorney General | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2018 | Case Studies

    This case study focuses on Virginia’s Office of the Attorney General using communication strategies to tackle the growing problem of gang crime and gun violence in the Richmond area.

  13. Endeavor Global | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2018 | Case Studies

    This case study focuses on finding a unique way to communicate Endeavor Global’s continued commitment to entrepreneurism as it celebrates its 20th anniversary.

  14. Ana G. Mendez University System | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2018 | Case Studies

    This case study focuses on the Ana G. Mendez University System’s (AGMUS) efforts to attract more leads for prospective students to apply to one of the five university campuses.

  15. LISC | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2018 | Case Studies

    This case study focuses on the gap between charter school funds and parents understanding about developing facilities for charter schools.

  16. Lloyds Banking Group | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2018 | Case Studies

    This case study focuses on an internal strategy implemented by Lloyds Banking Group to improve internal operational processes as the company continues to grow.

  17. Just Drive Media | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2018 | Case Studies

    This case study focuses on Just Drive Media’s approach to tap into its customers experiences and align itself to meet the clients’ goals.

  18. American Society of Plant Biologists | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2018 | Case Studies

    This case study focuses on how The American Society of Plant Biologists engaged its community to broaden revenue streams.

  19. John Hancock Insurance | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2018 | Case Studies

    This case study focuses on John Hancock’s ability to innovate and redefine itself to keep up with the rapidly changing needs of the consumer.

  20. AMN Healthcare | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2018 | Case Studies

    This case study focuses on AMN Healthcare’s ability to understand a candidate’s motives, life circumstances, and key attributes associated with traveling nurse applicants.

  21. Gregory FCA | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2018 | Case Studies

    This case study focuses on Gregory FCA’s communication efforts to transform Oticon, Inc.’s business of selling hearing aids to a connected entertainment and productivity device.

  22. 2018 Excellence in New Communications Awards: Winning Case Studies

    June 2018 | Case Studies

    This SNCR 2020 article showcases the winners of the 2018 Excellence in New Communications Awards.

  23. Digital Transformation: What's the Role of HR Case Study—Assurant

    April 2018 | Case Studies

    Assurant’s digital strategy had many components, including several that are central to HR: culture change, leadership development, organizational effectiveness, skill development, and change management. HR was involved from the get-go.

  24. Digital Transformation: What's the Role of HR Case Study—ING

    April 2018 | Case Studies

    As part of ING Group’s agile transformation, ING Belgium introduced new values, reassessed its talent supply, and trained employees in new ways of working.

  25. DNA of Engagement 2018 Case Studies Quicken Loan

    February 2018 | Case Studies

    This profile showcases how Quicken Loans designs, deploys, and adapts its human capital strategies to deliver on its compelling and differentiated employee value propositions.

  26. DNA of Engagement 2018 Case Studies MAYO-Clinic

    February 2018 | Case Studies

    This profile showcases how Mayo Clinic designs, deploys, and adapts its human capital strategies to deliver on its compelling and differentiated employee value propositions

  27. DNA of Engagement 2018 Case Studies: AT&T

    February 2018 | Case Studies

    This profile showcases how AT&T designs, deploys, and adapts its human capital strategies to deliver on its compelling and differentiated employee value propositions.

  28. DNA of Engagement 2018 Case Studies: DTE-Energy

    February 2018 | Case Studies

    This profile showcases how DTE Energy designs, deploys, and adapts its human capital strategies to deliver on its compelling and differentiated employee value propositions.

  29. DNA of Engagement 2018: Moments That Matter throughout the Employee Life Cycle (Case Studies)

    February 2018 | Case Studies

    AT&T, DTE Energy, Mayo Clinic, Quicken Loans, US Automobile Association, and US Patent and Trademark Office reveal their strategies for developing compelling employee value propositions. 

  30. Culture and Digital Transformation: Case Studies from Travelex, L’Oréal, Haier, and GE

    August 2017 | Case Studies

    In these company profiles, Travelex, L’Oreal, Haier, and GE share how they have shifted their corporate cultures to embrace digital transformation. 

  31. Consolidated Edison | THE 2017 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2017 | Case Studies

    This profile showcases how Con Edison used Facebook Live to engage the general public and employees for social good in emergency situations. 

  32. Cisco Systems | 2017 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2017 | Case Studies

    Business-to-business communication is an inherently difficult environment for community building. Yet in December 2006, Cisco Systems launched a campus in the virtual world of Second Life (SL) to do just that.

  33. Tarrant County College | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2017 | Case Studies

    This case study focuses on Tarrant County College’s approach to inform the community about the importance of this higher educational institution.

  34. OCBC Bank | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

    June 2017 | Case Studies

    This case study focuses on OCBC Bank’s ability to adapt its FRANK program from 2011 to fit the present business and communication challenges.

  35. Socially Minded: Voice of the C-suite: Ram Krishnan, Chief Customer Officer, PepsiCo

    May 2017 | Case Studies

    In this Q&A, Ram Krishnan, chief customer officer of PepsiCo, weighs in on the role social media plays in communications and marketing at his company. 

  36. Socially Minded: Voice of the C-suite: Eric Dale, Chief Legal Officer, Nielsen

    May 2017 | Case Studies

    In this Q&A, Eric Dale, chief legal officer at Nielsen, talks about some of his company's social media risk mitigation strategies.

  37. Socially Minded: Voice of the C-suite: Rodger Pinney, CEO, United Grinding North America

    May 2017 | Case Studies

    In this Q&A, Rodger Pinney, CEO of United Grinding North America, discusses how his support for social media is propelling his company's vision for growth.

  38. Business Transformation and the Circular Economy: WASTE MANAGEMENT

    May 2017 | Case Studies

    Business transformation and circular economy initiatives at Waste Management

  39. Business Transformation and the Circular Economy: PHILIPS

    May 2017 | Case Studies

    Business transformation and circular economy initiatives at Philips

  40. Business Transformation and the Circular Economy: KIMBERLY-CLARK

    May 2017 | Case Studies

    Business transformation and circular economy initiatives at Kimberly-Clark

  41. Business Transformation and the Circular Economy: INTERFACE

    May 2017 | Case Studies

    Business transformation and circular economy initiatives at Interface

  42. Business Transformation and the Circular Economy: HP

    May 2017 | Case Studies

    Business transformation and circular economy initiatives at HP

  43. Business Transformation and the Circular Economy: DUPONT

    May 2017 | Case Studies

    Circular economy initiatives at DuPont

  44. Business Transformation and the Circular Economy: DELL

    May 2017 | Case Studies

    Business transformation and circular economy initiatives at Dell.

  45. Business Transformation and the Circular Economy: Case Studies

    May 2017 | Case Studies

    Circular economy initiatives at Dell, DuPont, HP,  Interface, Kimberly-Clark, Philips, and Waste Management

  46. DNA of Engagement: Teach For America

    March 2016 | Case Studies

    This profile showcases how Teach For America holds leaders at all levels accountable in designing and executing its programs and processes to support employee engagement efforts. 

  47. Allianz SE

    June 2015 | Case Studies

    A company profile from the 2015 report Driving Revenue Growth through Sustainable Products and Services.

  48. BASF

    June 2015 | Case Studies

    A company profile from the 2015 report Driving Revenue Growth through Sustainable Products and Services.

  49. Caterpillar Inc.

    June 2015 | Case Studies

    A company profile from the 2015 report Driving Revenue Growth through Sustainable Products and Services.

  50. Dow Chemical Co.

    June 2015 | Case Studies

    A company profile from the 2015 report Driving Revenue Growth through Sustainable Products and Services.

  51. E.I. du Pont de Nemours and Company

    June 2015 | Case Studies

    A company profile from the 2015 report Driving Revenue Growth through Sustainable Products and Services.

  52. General Electric

    June 2015 | Case Studies

    A company profile from the 2015 report Driving Revenue Growth through Sustainable Products and Services.

  53. IBM

    June 2015 | Case Studies

    A company profile from the 2015 report Driving Revenue Growth through Sustainable Products and Services.

  54. Johnson & Johnson

    June 2015 | Case Studies

    A company profile from the 2015 report Driving Revenue Growth through Sustainable Products and Services.

  55. Kimberly-Clark

    June 2015 | Case Studies

    A company profile from the 2015 report Driving Revenue Growth through Sustainable Products and Services.

  56. Royal Philips

    June 2015 | Case Studies

    A company profile from the 2015 report Driving Revenue Growth through Sustainable Products and Services.

  57. Siemens AG

    June 2015 | Case Studies

    A company profile from the 2015 report Driving Revenue Growth through Sustainable Products and Services.

  58. Toshiba Corporation

    June 2015 | Case Studies

    A company profile from the 2015 report Driving Revenue Growth through Sustainable Products and Services.