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Communications & Marketing Center Publications

2018

  1. Campaign Finance Reform Without Law

    December 2018 | Director Notes

    Given the current legal and political climate, it is time for boards, CEOs, campaign finance scholars, and advocates to look beyond the law when it comes to corporate political spending and its related disclosure.

  2. Sustainability Practices: 2018 Edition--Trends in Corporate Sustainability Reporting in North America, Europe, and Asia-Pacific

    December 2018 | Key Business Issues

    Sustainability reporting is still not a uniform practice across the globe and remains sporadic in countries where nonfinancial reporting regulation and stakeholder pressures are absent.

  3. Director Notes India: Board Meeting Attendance—Findings from a NIFTY 500 analysis

    December 2018 | Director Notes

    In spite of an Indian legal framework that offers directors many options to attend board meetings, attendance at NIFTY 500 companies is still down.

  4. Communications & Marketing Center Newsletter - November 2018

    November 2018 | Newsletter

    Private-sector support for the arts is growing as more companies become engaged in the sector, seeking to build vibrant local communities and trigger creativity.

  5. Digital Transformation Center Newsletter - November 2018

    November 2018 | Newsletter

    Artificial Intelligence is the most effective method for engaging customers, fueling innovation, and accelerating personalized customer experiences

  6. Employee Engagement Center Newsletter - November 2018

    November 2018 | Newsletter

    Companies are learning that the best way to hear the voice of customers is through the ears of employees—and investing in enterprise-wise listening tools to facilitate sharing customer concerns and crowd-sourcing solutions

  7. Consumer Dynamics Center Newsletter - November 2018

    November 2018 | Newsletter

    Overall spending growth has remained strong and can stay strong in 2019 as long as a strong labor market and consumer confidence remain in place, and policy surprises like dramatic changes to trade policy are kept to a minimum

  8. Comparison table of sustainability reporting frameworks

    November 2018 | Infographic

    A comparison table of some of the leading sustainability reporting frameworks. The table highlights key characteristics of these frameworks, including: intended purpose, target audience, focus areas, and geographic scope.

  9. Sustainability Center Newsletter - November 2018

    November 2018 | Newsletter

    China's new national policy priorities for sustainability are closely aligned with many of the global goals that underpin the 2030 Agenda

  10. 28 Truths about Customer Experience

    November 2018 | Conference KeyNotes

    Companies that offer the best customer experiences do so by building trust and connecting with people on an emotional level. Implement change management to get all employees to provide the same experience in the same way.