In today’s highly connected world, the business corporation has become a center of attention for many stakeholders: employees, customers/users, suppliers, and community organizers, among others. The communications function plays a critical role in cultivating relationships with these disparate groups. Corporate communications teams need to undertake this responsibility in a way that supports the company’s long-term strategic objectives, even as they operate in a 24-hour media environment and a social media-driven society that demands rapid response.

Our survey of 149 companies has uncovered trends in the way the function is evolving and how it is meeting increasing demands for information and reputation building.

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AUTHOR

Alex Parkinson

Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications