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CASE STUDIES
The 2018 Excellence in New Communications Awards
Category: Multi-Platform Communications
Winning the “Multi-Platform” award in the Corporate Division, OCBC Bank’s FRANK program was established to improve the banking relationship between OCBC Bank and the youth in Singapore (16-29 years old). Because FRANK was first created in 2011, youth financial priorities have shifted and so must the FRANK program to remain relevant. To keep up with consumer changes, FRANK positioned itself as an empowerment platform that enables youth to pursue their passion and goals by equipping them with the right life and financial skills.
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