The Virginia Office of the Attorney General

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CASE STUDIES

Virginia Office of the Attorney General | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS
CATEGORY | COMMUNICATIONS, COMMUNITIES, AND COLLABORATION

Winning the “Communications, Communities, and Collaboration” award in the Government Division, The Virginia Office of the Attorney General and Madison+Main created a communication campaign designed to minimize gun and gang violence. A “Respect Richmond” campaign was created by Madison+Main to reach the right people in the right place at the right time. The highly targeted campaign was directed at specific audiences and was designed to be personal and gut punching.