INSIGHTS FROM THE 2018 CUSTOMER EXPERIENCE CONFERENCE
—Tony Hsieh, founder and CEO, Zappos
– Maya Angelou, poet and author
When 112 practitioners and experts met to talk about customer experience, we took notes. Here are the highlights:
Customer experience is about building trust and you build that trust through the experiences you create. Your customers are human and have emotions, so the best way to differentiate yourself is to create an experience that connects with those emotions, regardless of what industry you’re in. There is no one-size-fits-all way of doing this—each company needs to create its own strategy based on culture, business objectives, and empowering employees to serve customers in an individual way. Getting the entire company to operate this way will take a lot of planning, a change management approach, and collaboration between the sales, marketing, HR, corporate communications, engineering, finance, operations, and customer service departments.
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