Companies are increasingly realizing that compliance with local and international laws around emissions, waste, water, energy, and CSR is becoming the new normal. But, only a handful have started thinking in a holistic way about how they run their businesses in light of increased resource scarcity, technological changes, and societal expectations. Forward-looking executives are now clear that business must be part of the solution and sustainability challenges could be a business opportunity rather than a risk. Indian industry is focusing attention on emission-free transportation, renewable energy, better materials, and innovative solutions to blend sustainability with profit.