The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Innovation Culture and Brand: Measuring Intangibles That Drive Financial Outcomes

New research from The Conference Board and Tenet Partners reveals that companies with a strong culture of innovation are viewed more favorably and seen as having greater investment potential, among other favorable outcomes. Companies with the greatest culture of innovation scores also had the highest earnings per share, the biggest dividends, and higher cash flow multiples. Perception of a company’s innovation culture is a double-edged sword: low scores for culture of innovation go hand in hand with further erosion of other scores, like favorability and investment potential. High scores are associated with stronger brands.

Share
  • LINKEDIN
  • EMAIL
  • TWITTER
  • FACEBOOK
Share

Pricing
Key Business Issues (12 pgs)
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Click here to learn more about membership
)