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In The Conference Board C-Suite Challenge™ survey for 2018, “failure to attract/retain top talent” ranked as the top hot-button issue in Asia. In response, organizations there are increasingly looking to deliver differentiated employee value propositions (EVPs) to attract, retain, and engage high-performing talent. EVPs are psychological contracts derived from explicit employment statements and company actions and the implicit assumptions and observations that employees make over time. Personalized and dynamic EVPs can help companies achieve high rates of recruitment, retention, and engagement. Organizations should focus on: promoting an EVP using empathy in the workplace; tailoring programs to evolving needs throughout the employee life cycle; and preparing for and seizing upon the “unscripted” moments that maximize engagement.