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Blurring External Boundaries: Case Studies from L’Oréal, Travelex, and Haier

Company profiles from L’Oréal, Travelex, and Haier show that digital transformation enables and often requires collaboration between organizations. The pace of digital change fuels rapid changesin customers’ needs and expectations. Upstart enterprises appear out of nowhere tocapture new markets. Large, legacy organizations don’t have the luxury of time to buildthe necessary capabilities to seize those opportunities. They need immediate access towhatever knowledge, skills, technology, and connections they lack. Digital transformation makes that easier. If necessity is the mother of invention, then digital transformation is the necessity that drives companies that were once separate, self-reliant entities to reach out to other organizations and individuals.

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