Providing a great customer experience is no longer optional. In this era of hyperconnected consumers, companies will be left behind if they don’t give customers exactly what they want when they want it. This applies to both B2C and B2B companies because people make the buying decision in either instance. Taking advantage of mobile technology, social media, and machine learning will help organizations reach target audiences and consistently improve service. Companies should also embrace agility and Design Thinking so they can change at the same pace as their customers, competitors, and disruption.