Consumer Trends...Why People Shop Online

- Authors:
-
Publication Date:
January 06, 2004
Location, location, location may be the mantra of the real estate industry, but, when it comes to online retail, it seems to be mostly about price. A Consumer Internet Barometer survey of 10,000 households revealed that bargains are what drive the largest percentage of online purchases. Among online consumers who made a purchase in the last quarter of 2003, the greatest number did so because they found a better deal online than in a store.
- CREATE AN ACCOUNT SIGN IN
-
Only available to members. Become a member.