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Meeting the customer relationships/corporate brand and reputation challenge in 2017 is crucial for companies competing in today’s customer-centric, value-centric markets, say CEOs in our annual survey. Digital technology has transformed the way customers interact with companies and brands, and companies must transform the way they interact with those customers. A customer-centric culture starts with an organization that lives its brand promise and aggressively communicates its values. Tools for success include big data analytics that anticipates customer behavior and social media that support and expand the brand.