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Managing Customer Data for Strategic Advantage
- Authors:
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Publication Date:
December 2003
This report presents the results of a survey of forty-five companies and in-depth interviews with corporate executives, on the goals, effectiveness, and importance of their customer data management programs.
Topics Covered:
- Beginning the Journey
- Collecting and Analyzing Data
- Moving from Models to Action
- Current Challenges, Future Solutions
- The Benefits of Sharper Metrics
- Defining Success
- Continuing the Journey
Special Features:
- Key Findings
- Extended Excerpts From 13 In-Depth Interviews
