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Flagship Programs: Focusing Corporate Social Investment for Impact

Corporate social investment has evolved over the last two decades from ad hoc donations to more strategic approaches. Today, measuring the returns for society as well as the business is widely accepted as global best practice. In parallel with these developments, a new trend is emerging: companies are using flagship programs (also known as signature programs) to spearhead their corporate social investment activities. Flagship programs provide companies with a way to differentiate their brand, cut through the noise, and achieve meaningful impact that is aligned with their core business. This Giving Thoughts article assesses the typical structure of flagship programs and presents examples of companies that have effectively developed them.






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