Millennials and Social Commerce: Brands and Buy Buttons
  • Authors:

    Nora Barnes

  • Publication Date:
    September 2016

As the first generation to be composed largely of digital natives, millennials constitute a significant segment of social commerce and social media users. Research conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth examines how millennial consumerism is driven through social media, while also questioning how purchasing varies across platforms.

Research Report (13 pgs)
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